Category % Change December % Change YTD
(Measured in $ sales against same time periods, 2000)
Preliminary estimates from AAP's monthly sales report from 77 publishers show that total book sales rose 2.4% in 2001. Estimates exclude the book club and religion segments, where AAP does not receive enough information to release monthly figures. Sales estimates for the entire industry are expected to be released within a few weeks. The early figures show that sales in the trade segment—comprising adult, children's and mass market—fell 2.6% in the year, a disappointing figure, but not as large a decline as some had feared. The children's paperback segment fared well in 2001, with sales up 19.1%, a gain that was not enough to offset a 27% decline in the hardcover segment. Trade paperback sales inched ahead 1.2% in the year, while adult hardcover sales were off 2.0%. Mass market paperback sales were down 1.3%. The education segments had the best results in 2001, with elhi sales ahead 7.8% and college up 7.4%. The professional segment had a disappointing year, with sales down 8.0%.
Adult Hardcover -14.3 -2.0
Adult Paperback 5.1 1.2
Juvenile Hardcover -24.9 -27.0
Juvenile Paperback 42.0 19.1
Audio Books 26.2 -9.9
Univ. Pr. Hardcover 0.1 2.3
Univ. Pr. Paperback 15.3 0.9
Mass Market Paperback -14.1 -1.3
Professional -15.1 -8.0
College Texts 8.6 7.4
School Texts -6.4 7.8