Bookspan has announced the appointment of Linda Andersen, formerly v-p of marketing development at Columbia House, as senior v-p, marketing. She will report to Seth Radwell, president of the Bookspan marketing and editorial group. Andersen will be responsible for new and current member marketing for BOMC, Children's BOMC, History Book Club, Mosaico, QPB, Black Expressions, Crafters Choice and other Bookspan clubs.
Andersen has worked at Columbia House since 1984, working in new member acquisition for the music club and its movie club. She is credited with the growth of the music clubs and the launching of Club Musica Latina and Power and Glory, the Christian music club.
