Category % Change October % Change YTD
(Measured in $ sales against same time periods, 2001)
After a weak September, sales in the adult hardcover segment increased 25.1% in October, while sales in the trade paperback category jumped 41.6%, according to AAP's monthly estimates. For the first 10 months of the year, sales in both segments were up by more than 14%. Sales in the mass market paperback segment dropped 16.5% in the month, but were still ahead 14.2% in the 10-month period. Children's hardcover sales declined 9.4% in October, although children's paperback sales rose 22.1%, lifting year-to-date sales 3.6%; sales in the hardcover segment were up 10.6% in the January through October period. Sales in the professional segment increased 2.8% in the month and 7.3% in the year to date, while elhi sales fell 6.3% and declined 4.9% in the first 10 months of the year. Because of the high volume of returns in October, net sales in the college segment was not statistically significant in the month; sales for the first 10 months of the year were up 11%.
Adult Hardcover 25.1 14.9
Adult Paperback 41.6 14.2
Juvenile Hardcover -9.4 10.6
Juvenile Paperback 22.1 3.6
Audio Books 50.5 5.8
Univ. Pr. Hardcover -25.4 -2.1
Univ. Pr. Paperback -5.2 1.9
Mass Market Paperback -16.5 14.2
Professional 2.8 7.3
College Texts n/m 11.0
School Texts -6.3 -4.9