Convention Schedule & Information

Note: Some workshops and non-BEA, non-ABA meetings charge admission and require advance registration. If a phone number is listed, please call for more information, reservations and tickets. Unless otherwise indicated, all events will be held at the Los Angeles Convention Center.

TUESDAY, MAY 27

9:30 a.m.—5 p.m. PMA Publishing University. Wilshire Grand Hotel. Sponsored by Publishers Marketing Association. There are two sets of programs today. The first is a free full-day program (10:30 a.m.—5 p.m.), Publishers Personal Legal Clinic, offering one-on-one, 20-minute appointments with an attorney specializing in publishing law. Participants must submit a one-page summary of their specific legal questions for the attorneys to review at PMA Headquarters by May 1. With attorneys Lloyd Rich and Jonathan Kirsch. You must sign up in advance for these segments.

Running concurrent to the legal clinic is a free day of programs—open to first-time attendees, new publishers and PMA members only—which serves as an introduction to the concurrent seminars that begin on Wednesday. Call (800) 286-0222 or (310) 372-2732 to register or visit the Web site: https://pma-online.org.

Maximize Your Time and Attendance at the Publishing University & BEA. (9:30—10:30 a.m.) Moderator: Robin Bartlett, American College of Physicians. Speakers: Don Tubesing, PMA president; Pat Bell, Cat's-paw Press; Jan Nathan, PMA executive director; Bob Goodman, Silver Cat Press.

What PMA University Has Done for Me. (10:45 a.m.—noon) Moderator: Pat Bell, Cat's-paw Press. Speakers: Tim DeTellis, Muscatello Publishing; Jim Dongweck, Golden Monkey Publishing; Gen Tanabe, SuperCollege.

A Mini-Course in the Basics of Book Publishing: Book Marketing, Promoting & Distribution. (1:30—3:30 p.m.) Moderator: Dan Poynter, Para Publishing and author of The Self-Publishing Manual.

Making Sense of BookSense. (3:45—5 p.m.) Speaker: Mark Nichols, Book Sense.

WEDNESDAY, MAY 28

8:30 a.m.—5:15 p.m. PMA Publishing University. Wilshire Grand Hotel. Sponsored by Publishers Marketing Association. Registration: Members: $65 per 90-minute seminar; one day (four seminars, one lunch): $250; two days (eight seminars, two lunches): $385. Nonmembers: $80 per 90-minute seminar; one day: $333; two days: $495. Call (800) 286-0222 or (310) 372-2732 to register or visit the Web site: https://pma-online.org.

Concurrent seminars(8:30—10 a.m.):E-Books: Understanding and Mastering the Basics. Moderator: Frank Joseph, Key Communications Group. Speakers: Ted Treaner, Seattle Book Company; Marilyn Jenkins, CyberRead.

PMA Basic Publicity Course, Part I: Tips and Timing from Contract Through Pub Date. Speaker: Alice Acheson, Acheson Public Relations.

Marketing Direct: Both Conventional and Online. Speakers: Robin Bartlett, American College of Physicians; Louis A. Cannizzaro, LAC Communications; others TBA.

Selling Cookbooks and Making Them Stick. Speakers: Joan Mullally, Rebus Inc.; Mary Ellen Gross, Sizzle Public Relations; Sandy Gluck, chef.

How to Write a Business Plan and Build Your Business Step-by-Step. Speakers: Tom Woll, Cross River Publishing Consultants; author Linda Pinson; others TBA.

Optimum Editorial: Design Interaction. Moderator: Pam Art, Storey Publishing. Speakers: Arden Moore, author/editor; others TBA.

Book Design. Speakers: Pete Masterson, Aeonix Publishing Group; Tony Thompson, Signature Press; Peter Goodman, Stone Bridge Press.

Thinking Outside the Box: Adding Creativity to Your Marketing Plans. Moderator: Bob Goodman, Silvercat. Speakers: Miriam Bass, National Book Network; Paulette Ensign, Tips Products International; Lee Silber, CreativeLee Speaking.

Concurrent Seminars(10:15—11:45 a.m.):Building and Managing the Web Site You've Always Wanted. Speakers: Mary Westheimer, BookZone; Larry Bram, Teaching Strategies Inc.; Dan Poynter, Para Publishing; Reina Zeda, Demos Medical Publishing.

The PMA Basic Publicity Course, Part II: Attracting Print and Broadcast Attention. Speaker: Alice Acheson.

Marketing Tips for the PTR (Professional, Technical, Reference) Book. Moderator: Len Charla, Countinghouse Press. Speakers: Lawrence Jordan, Jaffe, Raitt, Heuer & Weiss; Kate Bandos, KSB Promotions Inc.; Mark Wasserman, Lexis Nexis.

Selling to Museum Stores. Speakers: Tordis Isselhardt, Images from the Past Inc. Speakers: Beverly Barsook, Museum Store Association; Cliff Harrison, Parks and History Association.

Baker & Taylor, Ingram, Koen, and the Regional Wholesalers: Your Questions Answered. Moderator: Keith Owens, National Book Network. Speakers: Sheila Kowalski, Koen Book Distributors; Sally Neher, B&T; Debbie Presnell, Ingram.

Working Effectively with Freelancers. Moderator: Jane Billinghurst, Page Wood Publishing Services. Speakers: Karla Olson, Via Press; Alison Fripp, Lobster Press; Howard Fisher, The Fisher Company.

Great Book Covers Equal Great Sales. Speakers: Mayapriya Long, Bookwrights Design; Sandy D'Amato, Phoenix Color Corporation; Barry T. Kerrigan, Desktop Miracles Inc.; others TBA.

Book Reviews: How to Get Them and Use Them. Speakers: Sharon Castlen, Integrated Book Marketing; Barbara Hoffert, Library Journal; Steve Wasserman, Los Angeles Times.

Lunch Roundtable Discussion (noon— 1:45 p.m.)

Concurrent Seminars(2—3:30 p.m.):How to Launch a Book Online and Keep It in Orbit! Moderator: Dorothy Molstad, Voyageur Press and Molstad Marketing/PR. Speakers: Mary Westheimer, BookZone; Steve O'Keefe, Patron Saint Productions; Dan Janal, PR LEADS.

Redefining the Basics: The 2003 Media Kit. Moderator: Doug Bandos, KSB Promotions. Speakers: Jeff Bowen, PubInsider.com; Raleigh Pinskey, Promote Yourself Public Relations.

Will Your Book Have Life After Birth? Moderator: Brian Jud, Book Marketing Works. Speakers: Antoinette Kuritz, Strategies; Ellen Reid, Smarketing, Infinite Possibilities; Dan Poynter, Para Publishing.

Branding Your Company and Your Books. Speakers: Marisa D'Vari, Deg.com Communications; Jim Riordan, Seven Locks Press; Fern Reiss, PublishingGame.com.

Lining Up Distribution and Making It Work: What's Best for My Company? Speaker: Carla Ruff, publishing consultant; Julie Schaper, Consortium Book Sales & Distribution; Peter Goodman, Stone Bridge Press.

How to Make Great Book Club Deals. Speakers: Tim McCormick, Greentree Publishers; Susan Sewall, Independent Publishers Group; others TBA.

Creating a High-Performance Publishing Company. Speaker: Jerry Marino, The Marino Group; Alan Hoffmanner, Agiledge.

Get Off the Book Page. Moderator: Kate Bandos, KSB Promotions. Speakers: Susan Foster, Smart Travel Press; Donna Babylon, Windsor Oak Publishing; Jenifer Bush, Orange County Home.

Concurrent Seminars(3:45—5:15 p.m.):Controlling Your Books and Increasing Your Profits with Print on Demand (POD). Moderator: John F. Harnish, Infinity Publishing. Speakers: Peter Perine, Xerox; Dan Poynter, Para Publishing; Penny Sansevieri, POD author and publicist.

The Author as an Expert. Speakers: Marisa D'Vari, Deg.com Communications; Judith Kelly, Sourcebooks; Michael Larsen, Larsen Pomada Agency.

Marketing Repair Clinic: What to Do Now That My Book Hasn't Sold? Moderator: Maggie Lichtenberg. Speakers: John Kremer, Open Horizons; Donald A. Tubesing, Pfeifer-Hamilton Publishers; Howard Fisher, The Fisher Company.

Barnes & Noble, Borders and the Independents: Your Questions Answered. Moderator: Keith Owens, National Book Network. Speakers: Marcella Smith, B&N; others TBA.

How to Create Profitable Spin-off Products and Line Extensions. Speaker: Eric Gelb, PublishingGold.com; Paulette Ensign, Tips Products International; Sandra Phillips, Smart Shopping Montreal.

From Raw to Refined: Developing Great Manuscripts. Speakers: Susan L. Gilbert, Unity Products & Press; Patricia M. Mote, Quixote Publications; others TBA.

Budget Basics for Publishers, Editors and Beginners: Forecasting Sales, Returns, Costs, and Cash Flow. Speakers: Tom Woll, Cross River Publishing Consultants; Linda Pinson, Out of Your Mind and into the Marketplace.

Publicity Hits and Misses: Lessons Learned from the Pros. Moderator: Marika Flatt, Phenix & Phenix Literary Publicists. Speakers: Robbie Vorhaus, Vorhaus and Company; Blythe McIntosh, Thomas Nelson Publishers.

9 a.m.—5 p.m. Fundamentals of Independent Bookselling: Strategies for Understanding and Growing a Profitable Business. Room 309. Fee: $350 (advance registration required for only 60 slots; contact Kristen Gilligan at 914-591-2665, ext. 1286, or 800-637-0037, ext. 1286; fee includes BEA registration). First of three-day intensive training for those interested in opening a bookstore. Facilitators: Donna Paz and Mark Kaufman of Paz & Associates. Optional introductory session: Welcome to Bookselling: Strategies for Opening a New Bookstore (9 a.m.—noon). Sessions from 1—5 p.m.: Bookselling in Today's Business Environment; Marketing in Today's Retail Climate: Developing & Communicating a Tangible Competitive Advantage; and Let's Do the Numbers: Improving Bookstore Profitability. Sponsored by the ABA. Sessions continue Thursday, 9 a.m.—5 p.m., and Friday, 9 a.m.—noon.

9 a.m.—5 p.m. BookExpo America Writer's Conference. Room 404AB. Sponsored by Writer's Digest. This writer's event focuses on the business as well as the art of authorship. The Essentials to Having a Career as a Fiction Writer (9 a.m.) with David Morrell. What Every Author Should Know About Author-Agent-Publisher Agreements, Contracts and Rights Issues (11 a.m.) with attorney Jonathan Kirsch. Lunch and the New Voices in Literature Awards (noon—1:15 p.m.), presentation of the $25,000 John T. Lupton New Voices in Literature awards. How to Find the Right Agent—and Get Published (1:30 p.m.) with John Baker, Publishers Weekly. Will Attending a Writer's Conference Make You a Better Writer? (2:30 p.m.) with Barnaby Conrad. The Best Way to Package Book Proposals, Submissions and Queries (3:34 p.m.) with Noah Lukeman, Lukeman Literary Mgmt.

THURSDAY, MAY 29

7 a.m.—7 p.m. 2003 Audio Publishers Association Convention. Wilshire Grand Hotel. Fee: $200 (APA members), $275 (nonmembers). Registration and Continental Breakfast (7 a.m.—3 p.m.). Driving Sales with Emerging Technologies (8:30—10 a.m.) with Joe Bates, Consumer Electronics Assoc., and Anji Cornette, The Cutting Corporation.

Concurrent seminars(10:30—11:45 a.m.):Business Planning for your Company's Transitions; Beyond the Bookstore: Exploring Special Sales & Nontraditional Markets for Audiobooks; Raising the Profile of the Audiobook Industry; Audio Publishing 101: Preparing Yourself for the Audiobook Industry. Lunch and Exhibits (11:45 a.m.—12:30 p.m.). Special Presentations (12:30—1 p.m.). Keynote with Louie Anderson (1—1:30 p.m.).

Concurrent seminars(1:45—3 p.m.):Audiobooks on the Air: The Prospect of Traditional & Alternative Broadcasting; Bottom of the Food Chain: Returns & Reporting; Are WE Listening?; Audio Publishing 101: Production.

Roundtable Discussions (3:30—5 p.m.). Cocktail Reception (5—7 p.m.).

8 a.m.—5 p.m. NACS's Engaged Bookselling in the Campus Community. Room 515A Fee: $69. The National Association of College Stores' all-day program of roundtables and discussions addresses marketing and merchandising tips; streamlining the buying process; improving inventory turns; promoting reference and technical books; supporting conferences, campus and community events and initiatives; building relationships with faculty; and training staff. Morning keynote talk, "Marketing Ideas That Will Set Your Store Apart" (8:30 a.m.) with Ruth Liebmann, director of independent bookselling, Random House. Luncheon (noon— 1:45 p.m.) speaker: Michael Perry, Population: 485. For info, contact Cindy Thompson at (440) 775-7777, ext. 2226.

8:30 a.m.—5:15 p.m. PMA Publishing University. Wilshire Grand Hotel. Sponsored by Publishers Marketing Association. Registration: call (800) 286-0222 or (310) 372-2732 or visit https://pma-online.org.

Concurrent seminars(8:30—10 a.m.):Internet Law and Marketing for the Modern Publisher: Know Your E-Rights! Speaker: attorney Ivan Hoffman.

Niche PR: A Special Twist to Conventional Publicity. Moderator: Sharon Castlen, Integrated Book Marketing. Speakers: Dale Smith, Golden Anchor Press; Claire Kirch, Claire Kirch Publicity Services; others TBA.

Creating a Small Press Bestseller. Moderator: Bob Goodman, Silvercat. Speakers: Andrew Chapman, July Publishing; Antoinette Kuritz, Strategies; Jacqueline Marcell, Impressive Press.

Tapping the Educational Market for Your Book: Pre-K—12 and Colleges. Speakers: Larry Bram, Teaching Strategies, Cathy Calliotte, Gryphon House.

Sharpening Your Sales Hooks and Making Creative Pitches. Speakers: Robin Bartlett, American College of Physicians; Miriam Bass, NBN; Carla Ruff, consultant.

How to Create a Book Map. Speakers: Pam Art and Deborah Balmouth, Storey Publishing; Arden Moore, author and editor.

Fundamentals of Publishing Law & Update: What Every Publisher Needs to Know. Speaker: attorney Jonathan Kirsch.

Selling to the Children's Market Today. Moderator: Laura Barnes, Barnesyard Books. Speakers: Ron Berry, Smart Kids Publishing; Florrie Kichler, Patria Press.

Concurrent seminars(10:15—11:45 a.m.):A Dozen Smart Things You Can Do to Sell More Books Online. Speakers: Mary Westheimer, BookZone; Robin Quinn, Word for Word.

How to Get Your Author to Think Like a Publisher. Moderator: Rod Colvin, Addicus Books. Speakers: Miriam Bass, National Book Network; Pat Bell, Cat's-paw Press.

PR Experts: When to Use Staff, When to Hire an Outside Expert. Moderator: Kate Bandos, KSB Promotions. Speakers: Jeff Stern, Bonus Books; Dorothy Molstad, Voyageur Press.

Getting Through to Libraries: What Does It Really Take? Speakers: Sharon Castlen, Integrated Book Marketing; Jean Srnecz, Baker & Taylor; Clayton Baxter, Quality Books.

Selling to the Spanish-Language Market. Moderator: Adriana Lopez, Criticas. Speakers: Jose Levy, MP Ediciones; others TBA.

Publishers' Catalogs: Making Them Work for You. Speaker: Jerry Marino, The Marino Group; Peggy Glenn, Firefighters Bookstore; Eric Gelb, PublishingGold.com; Leigh Cohn, Gurze Books.

Acquisition Strategies: The Business of Choosing the Right Books to Publish. Speakers: Penny Sansevieri, Author Services; Susan Gilbert, Unity Products & Press.

The PMA Financial Management Course: How to Grow Your Business and Talk Knowledgeably to Your Accountant. Speaker: Tom Woll, Cross River Publishing Consultants.

Lunch (noon—1:45 p.m.). The Story of My Success. Moderator: Don Tubesing, PMA president. Keynote speakers: Ruby Ann Boxcar, Ruby Ann Boxcar's Trailer Park Cookbook; and Harold Leffall, Brother CEO.

Concurrent seminars(2—3:30 p.m.):E-Marketing: E-mail and Web Site Promotion Secrets. Speakers: Jerry Marino, The Marino Group; Chris d'Eon, Deon Direct; Peggy McColl, Dynamic Destinies.

Effective Broadcast Interview Skills. Speakers: Marisa D'Vari, Deg.com Communications; Digby Diehl, Good Morning America; Greg Godek, Bestseller Management.

Organizing a Regional Marketing and Promotion Campaign for Your Book. Speakers: Maggie Lichtenberg, business and publishing coach; Sandra Phillips, Smart Shopping Montreal; Judith Rosen, Publishers Weekly; Dorothy Molstad, Voyageur Press.

Developing Realistic and Cost-Effective Marketing Plans. Speaker: Sharon Castlen, Integrated Book Marketing; Joanne McCall, McCall Public Relations; others TBA.

Nontraditional Sales: How to Bring More Cash to Your Bottom Line. Speakers: Tim McCormick, Greentree Publishers; Wendy Blythe, Custom Marketing Solutions; Liz Ziehl, Books Are Fun.

Creating and Managing an Acquisitions P&L. Moderator: Pam Art, Storey Books. Speakers: Linda Ligon, Interweave Publishing; Tom Lebovsky, Voyager Press.

Traditional Book Manufacturing. Moderator: Michael Vezo, Westcom Associates. Speakers: Trudihope Schlomowitz, TSI Graphics; Gwen Hensen, Sagebrush Publications; Ron Mazzola, McNaughton & Gunn.

How to Be a Publisher, Plan Strategically, and Build Your Company. Speakers: Dominique Raccah, Sourcebooks; Beau Friedlander, Context Books; Kathy Welton, H&R Block.

Concurrent seminars(3:45—5:15 p.m.):Killing Costs and Increasing Professionalism Through Web Site Business System Integration. Speaker: Brian Pelligrini, BookZone; others TBA.

How to Create a Promotional Media Tour: No News Is Bad News. Moderator: Meryl Moss, Meryl Moss Media Relations. Speakers: Dick Bruso, media insider; Steve Harrison, Bradley Communications; Millie Szerman, Stairwell Press.

Marketing Tips to Help You Design Great Books Covers. Moderator: Len Charla, Countinghouse Press. Speakers: Vivian Bradbury, Sans Serif Inc.; Ron Mazzola, McNaughton & Gunn.

Marketing of a Title from Beginning to End. Speakers: Eric Gelb, PublishingGold. com; Penny C. Sansevieri, Author Services; Debbie Allen, Allen & Associates Consulting.

Creating and Implementing a Special Sales Plan: The Buck Starts Here! Moderator: Brian Jud, Book Marketing Works. Speakers: Dan Poynter, Para Publishing; Tim McCormick, Greentree Publishing.

Providing Editors with the Marketing Edge. Moderator: Jane Billinghurst, Page Wood Publishing Services. Speakers: Karla Olson, Via Press; David Hohman, Voyageur Press; Doug Pfeiffer, Graphic Arts Center Publishing.

The POD Fast Track: Controlling Your Books and Increasing Your Profits. Moderator: Michael Vezo, Westcom Associates. Speakers: W. Paul Coates, Black Classic Press; Don DeHart, DeHart's Printing Services; Robert Rosenwald, Poisoned Pen Press.

Cashing In and Cashing Out: Valuing Your Business in Order to Leave It. Moderator: Tom Woll, Cross River Marketing Consultants. Speakers: Don Tubesing, Pfeifer-Hamilton; Steven Kerr, Business Marketing Consultants; Howard Fisher, Fisher Books.

9—10 a.m. The Used Book Market: Fact or Fiction? Room 406A. Speakers: Barrie Rappaport and Tia Tosi Ballarini, both Ipsos BookTrends.

9—10:30 a.m. The State of Industry Margins: Perspectives on the Influence of Publisher Technologies and Industry Practice. Room 404A. Fee: $59. Moderator: Jim Milliot, Publishers Weekly. Panelists: Scott Lubeck, Harvard Business School Press; others TBA.

9—10:30 a.m. Bankable Business Plans for Publishers. Room 404B. Fee: $59. Speaker: Edward Rogoff, Bankable Business Plans.

9—10:30 a.m. Creating Celebrity for Unknown Nonfiction Authors. Room 406B. Fee: $59. Speaker: Judy Safern, Leading Thinkers PR, who created the publicity campaign that launched John Gray's Men Are from Mars, Women Are from Venus.

9—11:45.a.m. Budgeting & Monitoring for Small/Mid-sized Stores. Room 303B. Admission: part of full-day ABA package. $50 for ABA members, $75 for nonmembers. Moderator: ABA CEO Avin Mark Domnitz.

9—11:45.a.m. Technology as a Bookselling Tool for Small/Mid-sized Stores. Room 301B. Admission: part of full-day ABA package. Moderator: Tom Allen of Stacey's Bookstore, San Francisco.

9—11:45.a.m. Time Management: Creating Order Out of Chaos—Staying Afloat in a World of Too Much to Do (for Small/Mid-sized Stores). Room 303A. Admission: part of full-day ABA package. Moderator: David Allen, David Allen Company, Ojai, CA.

9—11:45.a.m. Marketing for Small/Mid-sized Stores. Room 301A. Admission: part of full-day ABA package. Moderator: Michael Hoynes, ABA marketing officer.

9—11:45.a.m. Large Store Seminar: How to Control Payroll Expenses. Room 402B. Admission: part of full-day ABA package. Neil Van Uum and his staff at Joseph-Beth/Davis-Kidd will relate their experiences.

9 a.m.—noon. The Global Rights Forum: The American Market. Room 405. Fee: $75. Program chair: Robert Baensch, Center for Publishing, New York Univ. How to Find, Edit, Translate and Publish International Literature for the American Market (9 a.m.) with Andre Bernard, Harcourt; Daniel Halpern, Ecco Press; Elisabeth Sifton, FSG. Selling Translations & English Language Rights into the American Market: What Works & What's Hot (10:45 a.m.), panelists TBA.

9—12:30 p.m. Writing, Publishing, Marketing and Selling Spiritual Titles. Room 407. Fee: $75. Moderator: Simon Warrick-Smith, Warrick Associates. Writing and Publishing the Mind/Body/Spirit Genre Successfully (9 a.m.) with author Sylvia Boorstein; Joel Fotinos, Penguin/Tarcher; Michael Kerber, Red Wheel/Weiser. What Works in Marketing and Publicity (10:15 a.m.) with Peter Turner, Shambhala; Rob Meadows, Inner Traditions International; Margery Buchanan, Harper San Francisco. Retailing Mind/Body/Spirit Titles (11:30 a.m.) with Howard Mandell, Transitions Bookstore, San Francisco.

9 a.m.—4 p.m. A Day of Dialog for Publishers, Librarians and Vendors. Los Angeles Public Library Central Library (630 W. 5th. St., at Fifth and Flower). Sponsored by Library Journal and the Los Angeles Public Library to provide librarians, vendors and publishers an opportunity to discuss issues of mutual interest in an open forum. This year's program will consider trends in distribution and publishing, booking authors in libraries and taking an audiobook to market. For information or to register, go to www.lapl.org/dayofdialog.

9 a.m.—5 p.m. Fundamentals of Independent Bookselling: Strategies for Understanding and Growing a Profitable Business. Room 309. Second of three-day intensive training for those interested in opening a bookstore. See Wednesday, May 28, 9 a.m.

9 a.m.—5 p.m. Book Sense Lounge. Room 308A/B. Stop in and relax all four days.

10:30—11:30 a.m. Book Sense Q&A for Publishers. Room 306A/B. Moderators: Mark Nichols, Jill Perlstein, Dan Cullen and Meg Smith of Book Sense's marketing team.

10:30 a.m.—12:30 p.m. The Art of Crafting the Perfect Pitch. Room 406A. Fee: $59. A workshop for anyone involved in the selling of a book. Speakers: Kim Dower, Kim-from-LA Literary Publicists; Bill Applebaum, Perfect Pitch Productions.

11 a.m.—12:30 p.m. New Book Sales Models Enabled by the Digital Object Identifier (DOI). Room 404A. Panel discussion and live demos of how the DOI has enabled sales applications. Moderator: David Sidman, Content Directions. Panelists: Bob Bolick, McGraw-Hill Professional; Larry Lannom, Corporation for National Research Initiatives; John Warren, RAND.

11 a.m.—12:30 p.m. Demystifying the Books-to-Hollywood Connection: How Agents, Scouts and Producers Work Together. Room 404B. Fee: $59. Moderator: Tad Floridis, RightsCenter.com. Panelists: Dan Levine, Jersey Films; Howard Sanders and Richard Green, United Talent Agency; Erin Hennicke, Franklin & Siegal Associates.

11 a.m.—12:30 p.m. Print on Demand: A Case Study for Improving the Bottom Line for Book Publishers. Room 406B. Fee: $59. Co-Presenters: John Edwards, Edwards Brothers Inc.; Jeff Harris, Roman & Littlefield.

11:30 a.m.—7 p.m. African-American Booksellers Conference (AABC). Room 403A. Welcome from Clara Villarosa, Hue-Man Bookstore, Harlem, N.Y. (11:30 a.m.). Luncheon with Camille Cosby (11:45 a.m.—12:45 p.m.). Market Buzz: An Update on African-American Imprints with Editors and Publishers (2—3:30 p.m.) with Melody Guy, Strivers Row; Jackie Carter, Hyperion/Jump at the Sun; Karen Thomas, Kensington; Linda Gill, BET Books; Janet Hill, Doubleday/ Harlem Moon. Inventory Management: How to Turn Bookstore Inventory for Financial Success (3:45—5:15 p.m.) with Carole Horne, Harvard Bookstore, Cambridge, Mass. Publishers Reception (5:30 p.m.).

Noon—1:15 p.m. First Annual "What Are You Reading?" Lunch. Room 403A/B. Admission: part of full-day ABA package.

1—2 p.m. Transferring Book Awards into Marketing Muscle. Room 406A. Moderator: Claire Green, Parents' Choice Foundation. Panelists: Susan Williamson, Williamson Publishing; others TBA.

1 p.m.—2:30 p.m. Creating and Leading a Successful "Community Reads" Program. Room 404A Moderator: Victoria Sutherland, ForeWord magazine. Panelists: Judy Hottensen, Grove/Atlantic; Susan Craig, co-chair, Iowa Reads; others TBA. 1—2:30 p.m. Inside the Realm of Hollywood's Independent Book Agents. Room 404B. Fee: $59. Moderator: Jonathan Bing, Variety. Panelists: agents Jody Hotchkiss, Lynn Pleshette and Sylvie Rabineau.

1—2:30 p.m. Are Agents Practicing Law Without a License? Room 405. Fee: $59. Speaker: entertainment attorney Paul S. Levine.

1—2:30 p.m. How Publishers and Booksellers Can Prepare for the New ISBN. Room 404B. Moderator: Pat Harris, National Information Standards Organization. Panelists: Michael Healy, ISBN revision committee; Michael Cairns, U.S. ISBN Agency; Ed Ramsey, Random House; Joseph Gonnella, B&N.

1—2:30 p.m. Co-op Management: Re-thinking Your Approach. Room 407. Fee: $59. Moderator: Tracy Adams, Co-op Advertising Solutions. Speakers: Nancy Quinn, Schwartz Bookshops; Roger Williams, S&S.

1:30—2:10 p.m. ABA's Small Group Discussions. Admission: part of full-day ABA package. These six 40-minute sessions will be repeated from 2:20—3 p.m. and 3:10—4 p.m.

New Opportunities from ABA. Room 306B. Moderated by ABA staff.

A Sampling of the Best Operational Forms Used in Bookstores. Room 301A. Moderators: George Kiskaddon, Builders Booksource, Berkeley, Calif.; and Mark Nichols, Book Sense.

How to Delegate and Maximize Staff Productivity. Room 301B. Moderator: Neal Coonerty of Bookshop Santa Cruz, Santa Cruz, Calif.

How to Integrate Used Books and Remainders into Your Store Operations. Room 303A. Moderators: Dee and Chuck Robinson, Village Books, Bellingham, Wash.

Top 10 Marketing Ideas to Make Your Web Site a Profit Center. Room 303B. Moderators: Luanne Kreutzter, St. Helens Bookshop, St Helens, Ore.; and Len Vlahos, BookSense.com.

How to Increase Your Store Security and Minimize Shoplifting. Room. 306A.

2—3:30 p.m. Do Newspaper Book Sections Give Readers What They Want? Room 411. Moderator: Elizabeth Taylor, Chicago Tribune. Panelists: Gregg Barrios, San Antonio Express-News; Michael Cader, Publishers Lunch; David Kipen, San Francisco Chronicle; Steve Wasserman, Los Angeles Times.

2—4:15 p.m. Children's Bookselling Program: Books Too Good to Miss. Room 502B. Co-sponsored by the American Booksellers Association (ABA), Association of Booksellers for Children (ABC) and the Children's Book Council (CBC) Children's Booksellers and Publishers Committee. A Discussion with Chris Crutcher and Virginia Duncan (2—2:30 p.m.) between the author of King of the Mild Frontier and his editor. Children's Book Buzz (2:30—3:45 p.m.) with editors presenting new titles at roundtables. A Presentation by Esme Raji Codell (3:45—4:15 p.m.), author of Educating Esme and Sahara Special.

2:20—3 p.m. ABA's Small Group Discussions. Admission: part of full-day ABA package. See 1:30 p.m. listing for six repeating sessions and room numbers. 2:30—5 p.m. The L.A. Electronic Media: Meet the Producers. Room 406A. $59. Program Chair: Kim Dower, Kim-from-LA Literary Publicists. L.A. Radio Producers (2:30 p.m.) with Christal Smith and Jacquelyne Oclaray, SoCal Public Radio; Michelle Kube, KFI-AM; Sheryl Flowers, NPR; Marcos McPeek Villatoro, KPFK-FM. L.A. TV Producers (4 p.m.). with Loren Ruch, KTTV-TV; Leilani Decena, KTLA Morning News; Carole Chouinard, HBO; Connie Martinson, Connie Martinson Talks Books; Barry Kibrick, KLCS-TV.

3—4:30 p.m. The Harvard Business School Press Digital Publishing Platform: A Primer. Room 404A. Fee: $59. Speaker: Scott Lubeck, Harvard Business School Press

3—4:30 p.m. Youth Market: Books to Film & TV/Film & TV to Books. Room 404B. Fee: $59. Moderator: Kendra Marcus, BookStop Literary Agency; Panelists: Bridget Marmion, Houghton Mifflin; Victoria King, 20th Century Fox; Jason Grode, Grodehouse Inc.; Byron Preiss, ibooks; Bob Weiss, Spark Notes.

3—4:30 p.m. China: Export Sales and Translation, Co-publishing and Adaptation Rights Sales. Room 405. Fee: $59. Speaker: Robert E. Baensch, Center for Publishing, New York University, and editor of The Publishing Industry in China.

3—4:30 p.m. Negotiating Publishing Contracts. Room 406B Fee: $59. Moderator: attorney Mitch Tuchman. Panelists: Martha Casselman, literary agent; Jonathan Kirsch, author and attorney; Ken Lang, former head of the contracts office at HarperCollins.

3—4:30 p.m. Automated Inventory Management for Bookstores: Case Study of a Vision Realized. Room 407. Fee: $59. Moderator: Mike Shatzkin, The Idea Logical Co. Speakers: Nance Shatzkin, Shatzkin Systems; Ed Morrow, Northshire Bookstore; others TBA.

3:10—4 p.m. ABA's Small Group Discussions. Admission: part of full-day ABA package. See 1:30 p.m. for six repeating sessions and room numbers. 4—5 p.m. Editor & Bookseller Buzz Forum. Room TBA. Editors present forthcoming titles. Panelists this year include Sonny Mehta, Knopf; Starling Lawrence, W.W. Norton; Susan Kamil, Dial Press; Alice Mayhew, S&S; Claire Wachtel, William Morrow; and Julie Grau, Riverhead.

5:45 p.m. ABC's Evening with Children's Booksellers and Secret Garden Auction. The Empress Pavilion (988 N. Hill St., in Chinatown). Fee: $60 (ABC members) and $75 (nonmembers). To reserve tickets: Anne Irish, (800) 421-1665 or e-mail airish3900@aol.com. Reception and Secret Garden Silent Auction (5:45—7:15 p.m.). Dinner (7:30—8:30 p.m.). Dinner speakers (8:30—9 p.m.): Bill Cosby and Cornelia Funke, The Thief Lord.

6 p.m. Lambda Literary Awards. Millennium Biltmore Hotel. Fee: $150 (dinner ) or $195 (dinner and reception). The Lambda Literary Foundation's 15th annual VIP Reception (6—7:30 p.m.) and Dinner (7:30 p.m.) prior to awards ceremony celebrating gay, lesbian, bisexual and transgender books. Information: www.lambdalit.org or (202) 682-0952.

6:30 p.m. Latino Literary Hall of Fame Book Awards. Mexican Cultural Institute (Olvera St.). Fee: $50 (includes buffet dinner). Co-sponsored by Latino Literary Hall of Fame and Latino Book & Family Festival. Recognizing talented Latino publishers and authors in categories of fiction, nonfiction, children and young adult. Information: 760-434-7474 or www.latinofestivals.com.

8—10 p.m. NAPRA Nautilus Awards Presentation. Los Angeles Marriott (333 S. Figueroa). The Network of Alternatives for Publishers, Retailers & Artists (NAPRA) holds its third annual book awards ceremony. Special musical guest and no-host bar. Fee: NAPRA associates free, others $20.

FRIDAY, MAY 30

8—9:30 a.m. Children's Book and Author Breakfast. Concourse Hall, Level One. Fee: $25.

Co-sponsored by Children's Booksellers and Publishers Committee of the American Booksellers Association, the Association of Booksellers for Children and the Children's Book Council. Speakers: Barbara Park, Junie B., First Grader: Toothless Wonder; Walter Dean Myers and Christopher Myers, Blues Journey; and Robert Sabuda, Alice in Wonderland: A Classic Collectible Pop-Up.

9 a.m.—noon. Fundamentals of Independent Bookselling: Strategies for Understanding and Growing a Profitable Business. Room 309. Final day of three-day intensive training for those interested in opening a bookstore. See Wednesday, May 28, 9 a.m.

9 a.m.—5 p.m. Book Sense Lounge. Room 308A/B.

9 a.m.—6 p.m. Exhibition Hall open. 9:30—10:45 a.m. ABACUS Session. Room 303A/B. Moderator: ABA CEO Avin Mark Domnitz.

10—11:30 a.m. From Books to Blockbusters. Room 411. Variety editor-in-chief Peter Bart leads a discussion of the studio players, publishers and movies that have reshaped the Hollywood book market. Panelists: Robert Bookman, Creative Artists Agency; Peter Gruber, producer.

10—noon. The E-Book Experience. E-Book Experience (located in the Concourse Foyer). Publisher Best Practices for E-book Production, Storage and Delivery (10—10:30 a.m.) with Amanda Kimmel, Random House. Bookseller Best Practices for Profitably Retailing E-books (10:45—11:15 a.m.) with Steve Potash, OverDrive. Library Best Practices for E-book & Digital Materials Circulation (11:30 a.m.—noon) with Rick Weingarten, ALA.

10:30—11:45 a.m. BookSense.com Users Group. Room 306A/B. Moderator: Len Vlahos, BookSense.com. Non-BookSense.com members welcome.

Noon—2 p.m. Book Sense 76 Author & Bookseller Luncheon. Concourse Hall, Level 1. Sponsored by the New Yorker. Meet dozens of authors whose books you've helped make past or present Book Sense 76 Picks! Open to all Book Sense stores. Must RSVP to mark@booksense.com. Limit two per bookstore. Please bring confirmation e-mail.

3—4 p.m. ForeWord Magazine Book of the Year Awards. Room 502B. ForeWord magazine announces the 2002 winners in 47 categories, chosen by a jury of booksellers and librarians. A $1,500 prize for Editor's Choice will also be awarded.

3—4 p.m. Annual ABA Town Hall Meeting. Room 301A/B. ABA booksellers can voice their opinions and share their ideas with ABA board members and staff in a less formal setting than the ABA Annual Membership meeting, which follows.

4—5 p.m. Annual Membership Meeting. Room 303A/B. ABA's official meeting will update membership on the past year and look ahead to future association projects.

4—5 p.m. Latin American & Latino Author Forum. Room 502A. Moderator: Adriana Lopez, Críticas. Authors: Gioconda Belli, The Country Under My Skin/ El Pais Bajo de Mi Piel (Vintage Español), Alberto Fuguet, The Movies in My Life (HarperCollins/ Rayo), Alisa Valdes-Rodriguez, The Dirty Girls Social Club (St. Martin's Press); Cristina Rivera-Garza, No One Will See Me Cry (Curbstone Press).

4—6 p.m. Association of Authors' Representatives National Conference. Room 515B. "Leaving New York—but Not the Business...." Agents talk about working far from New York; New York editors will discuss whether relationships between editors and agents are different when the agent is far away.

5:30—7 p.m. ABA's Annual Celebration of Bookselling. Concourse Hall, Level 1. Sponsors: the Atlantic Monthly and Bacardi Mixers. Come snack, drink and find out who wins the 2003 Book Sense Book of the Year in six categories—adult fiction, adult nonfiction, children's literature, children's illustrated, rediscovery and, new this year, paperback.

SATURDAY, MAY 31

7:45—9:45 a.m. Annual NAPRA Authors Breakfast. Los Angeles Marriott, Concourse Ballroom. Fee: $35. With Lillian Too, Lillian Too's Flying Star: Feng Shui for the Master Practitioner; Vickie Falcone, Buddha Never Raised Kids and Jesus Didn't Drive Carpool; and special guest moderator. Reservations required (to Susanne Humes, 800-367-1907).

8—9:30 a.m. BEA Book and Author Breakfast. Concourse Hall, Level One. Fee: $25. Host: Noah Adams, The Flyers. Speakers: Henry Louis Gates Jr., America Behind the Color Line; Jhumpa Lahiri, The Namesake; Gerry Adams, A Further Shore.

9—10 a.m. Everything You Should Know Today About Producing Books in Hong Kong/ China. Room 404B. Speakers: members of the Hong Kong Printers and Graphic Arts Associations.

9—10 a.m. The Children's Christian Market 2003: Veggie Tales and More. Room 405. Speaker: Dr. Mary Manz Simon.

9—10 a.m. Big Events for Little People. Room 406A. Speaker: children's author Nikki Tate.

9—10 a.m. The Best Way to Utilize the New Pubnet Enhancements. Room 406B. The latest developments including Web-based documentand order tracking, and EDI document compliance checking. Speaker: TBA

9—10 a.m. How to Do the Frankfurt Book Fair. Room 407. Staff of the Frankfurt Book Fair will share ideas.

9—10:30 a.m. Bankable Business Plans for Booksellers. Room 404A. Fee: $59. Speaker: Edward Rogoff, author of Bankable Business Plans.

9 a.m.—5 p.m. Book Sense Lounge. Room 308A/B.

9 a.m.—6 p.m. Exhibition Hall open. 9:30—11 a.m. Succession Planning II—The Sequel. Room 301A/B. Two of the most frequently asked questions from Succession Planning workshops: How much is my business worth? and How can I sell my store to my employees (or someone else who would buy over time)? Moderated by ABA consultant Ivan Barkhorn. 10—10:30 a.m. E-Book Experience. E-Book Experience (located in the Concourse Foyer). Publisher Best Practices for E-book Production, Storage and Delivery with Amanda Kimmel, Random House .

10—11:30 a.m. Economic Impact of Locally Owned Businesses. Room 303A/B. Moderator: ABA COO Oren Teicher. Speakers: Dan Houston, Civic Economics; Steve Bercu, Bookpeople, Austin, Tex.

10:30—11:30 a.m. Shelving & Selling Graphic Novels: A Treasure Map for Booksellers. Room 406A. Moderator: Calvin Reid, Publishers Weekly. Panelists: Paul Constant, Elliott Bay Books; Chris Oliveros, Drawn & Quarterly; Rory Root, Comic Relief.

10:30—noon. Turning Ideas into Books: How Authors, Packagers and Publishers Work Synergistically. Room 404B. Fee: $59. Moderator: Jim Buckley, Shoreline Publishing Group. Panelists: Michael Berenbaum, author, A Promise to Remember; Sheila Kamuda, becker&mayer!; Dan Tucker, Sideshow Productions; Jay Schaefer, Chronicle Books; Nancy Feresten, National Geographic Books for Children; Jackie Ball, J.A. Ball Associates.

10:30—noon. Meaningful Marketing: Sell More Books with Less Effort. Room 405. Fee: $59. Speaker: Doug Hall, CEO of Eureka Ranch and author of Jump Start Your Business Brain.

10:30—noon. Targeting Today's Teens. Room 406B. Fee: $59. Moderator: Amy Alessio, teen coordinator, Schaumburg Township District Library, Ill. Panelists: Marc Aronson, Carus Publishing; Michael Cart, author; Carol Fitzgerald, The Book Report Network; David Gale, Simon & Schuster Books for Young Readers; Christopher Oarr, CrossGen Comics; Pam Munoz Ryan, author.

10:30—11:30 a.m. The Best Way to Prepare for & Work the London Book Fair. Room 407. Staff of the London Book Fair will share with you the best ways to benefit from the fair.

10:45 a.m.—11:15 a.m. E-Book Experience. E-Book Experience (located in the Concourse Foyer). Bookseller Best Practices for Profitably Retailing E-books. Speaker: Steve Potash, OverDrive.

11 a.m.—noon. Specialty Roundtables. Rooms TBA (check www.bookweb.org). Specialty booksellers (including African-American; body mind spirit; business & technical; children's; college; feminist; gay & lesbian; mystery; rural small town; scholarly; sci-fi; travel) are encouraged to suggest agenda items for these roundtable discussions in advance to kristen@bookweb.org.

11 a.m.—noon. Cooperative Marketing Programs for Booksellers: The Publisher's and Distributor's View. Room 404A. Fee: $59. Co-presenters: Robert E. Baensch, Center for Publishing, New York Univ.; and James Chandler, Ingram Book Co.

11:30 a.m.—noon. E-Book Experience. E-Book Experience (located in the Concourse Foyer). Library Best Practices for E-book & Digital Materials Circulation. Speaker: Rick Weingarten, ALA.

Noon—2 p.m. BEA Book & Author Luncheon: MediaTalk. Concourse Hall, Level One. Admission: $40. Speakers: Al Franken, Lies: And the Lying Liars Who Tell Them; Molly Ivins, Bushwhacked; Bill O'Reilly, Who's Looking Out for You?; Tucker Carlson, Politicians, Partisans, and Parasites: My Adventures in Cable News.

1—2 p.m. The Graphic Novel Youth Seen: What Works. Room 406A. Moderator: Kuo-Yu Liang, Diamond Book Distributors. Panelists: Rich Johnson, DC Comics; Stu Levy, TokyoPop; Jeannie Wiese, Ingram Library.

1—2:30 p.m. Ten Tried & True, Targeted, Testable, Trackable, Measurable, Relationship-Building Direct Marketing Techniques Booksellers Can Use to Boost Sales. Room 404A. Fee: $59. Speaker: Lois Geller, Mason & Geller.

1—2:30 p.m. What the Web Teaches Us About Readers and the Books They Read. Room 405. Fee: $59. Speakers: Suzanne Beecher, DearReader.com; Carol Fitzgerald, The Book Report Network; Karen Templer, Readerville.com.

1—2:30 p.m. Using the Web to Promote Books to Teen Girls. Room 406B. Fee: $59. Moderator: Lori Berger, Teen People. Speakers: Julia DeVillers, www.girlwise.com; Rachel Weingarten, GTK Marketing Group; and teen authors Megan McCafferty and Carolyn Mackler.

1—3p.m. Emerging Voices. Room 407. Sponsored by Pages magazine. An intimate platform for authors whose books have yet to gain wider audiences and recognition. Co-chairs: M.J. Rose and Bill Norris. Authors: Lisa Ann Tucker, The Song Reader; Russell Rowland, In Open Spaces; Kevin Brennan, Parts Unknown; Rosemary Graham, My Not-So-Terrible Time at the HippieHotel; Laura Ruby, Lily's Ghosts; Danyel Smith, More Like Wrestling; Jean Harfenist, A Brief History of the Flood; Nell Freudenberger, Lucky Girls; Gayle Brandies, Book of Dead Birds; Ayelet Waldman, Daughter's Keeper.

1:30—2:30 p.m. From the Writer's Mind to the Reader's Hands: How a Book Is Born. Room 404B. Sponsored by Friends of Libraries USA (FOLUSA). Library Journal's Barbara Hoffert will host a conversation with all those involved in creating a book—writers, editors, publishers, marketers.

2—3:30 p.m. Terrorism, Dissent and the First Amendment. Room 309. Co-sponsors: American Booksellers Foundation for Free Expression, the Association of American Publishers and the Freedom to Read Foundation. Speakers include Gerry Adams, leader of the Irish political party Sinn Fein.

2:30—3:30 p.m. Understanding the Adult Literary Graphic Novel Milieu. Room 406A. Moderator: Calvin Reid, Publishers Weekly. Panelists: Dan Frank, Pantheon; Gary Groth, Fantagraphics; Terry Nantier, NBM; Chris Oliveros, Drawn & Quarterly.

3—3:30 p.m. Mitch Albom's The Five People You Meet in Heaven. The Theatre, Room 411. Join the author of Tuesdays with Morrie for refreshments and a talk about his new Hyperion book. Signed hardcover advance copies will be given all to attendees.

3—4 p.m. Does This Book Pay Rent? Room 404B. Sponsored by John Wiley & Sons. Adapted from the new release Bookselling for Dummies (which will be given out to attendees), veteran booksellers will cover in-store merchandising analysis. Speakers TBA.

3—4 p.m. Book Industry Trends 2003 Preview. Room 406B. The first look at the size of the book market, with projections for 2003 through 2007. Topics include: domestic consumer expenditures in 2002 with projections forward; historical trends in the industry; net publisher unit sales and net publisher revenues in 10 categories. Speaker: Jeff Abraham, Book Industry Study Group.

3—4:30 p.m. Providing Library Books & Reading Materials to Non—English-Speaking Patrons. Room 405. Moderator: Jim Lichtenberg, Lightspeed. Panelists: Ani Boyadjian, L.A. Central Library; Gina LaForce, St. Paul Public Library; Laura Lent, San Francisco Public Library.

3:30—4:15 p.m. BEA's Afternoon with Graphic Novelists. Room 406A. Moderator: Calvin Reid, PW. Panelists: Doug TenNapel, Creature Tech; Marjane Satrapi, Persepolis: The Story of a Childhood; Joe Sacco, The Fixer.

3:30—5 p.m. Buzz Your Book: An Interactive Marketing & Publicity Session. Room 404A. Fee: $59. Speakers: Jacqueline Deval, Hearst Books; M.J. Rose, Flesh Tones.

3:30—5 p.m. Independent Literature and the Publishing Ecosystem: Indie Lit Presses Discuss Their Relationship with Big Houses and Booksellers. Room 407. Moderator: Jeffrey Lependorf, CLMP. Panelists: Morgan Entrekin, Grove/Atlantic Press; Sharon Gallagher, DAP: Dstributed Art Publishers; Fiona McCrae, Graywolf Press; Colin Robinson, The New Press; Paul Yamazaki, City Lights Books.

4—5 p.m. Book Sense Reading Room. LA CC Theater. End your day listening to four outstanding writers sharing their work.

4—5 p.m. BEA Audio Book & Author Tea: The Heard Word. Concourse Hall, Level One. Admission: $15. Host: Audio Publishers Association. Speakers: Alisa Valdes-Rodriguez, The DirtyGirls Social Club; T. Jefferson Parker, Cold Pursuit; Doris Roberts, Are You Hungry, Dear?

4:30—5:15 p.m. From Comic Book Writer to New York Times Bestseller: Neil Gaiman and His Works. Room 406A. Gaiman talks about his work and will read The Wolves in the Walls with a slide show. Q&A will follow.

5:30—6:30 p.m. BookSense.com Event. Room 306A/B. See if BookSense.com can top last year's Kentucky Derby party. No details available yet on this year's free event. 9 p.m. BEA's Evening with Ellen DeGeneres. The Wiltern Theater (3790 Wilshire Blvd.). Admission: $25 (two for $45, five for $100). Proceeds will benefit the American Booksellers Foundation for Free Expression and the Association of American Publishers' "Get Caught Reading" literacy campaign. Register for tickets at www.bookexpoamerica.com or www.abffe.org.

SUNDAY, JUNE 1

8—9:30 a.m. BEA Book and Author Breakfast. Concourse Hall. Admission: $25. Speakers: Madeleine Albright, Madame Secretary; Maxine Hong Kingston, Fifth Book of Peace; and Oscar winner Michael Moore.

9 a.m.—4 p.m. Exhibition Hall open. 9 a.m.—5 p.m. Book Sense Lounge. Room 308A/B.

10—noon. E-Book Experience. The E-Book Experience (located in the Concourse Foyer). Publisher Best Practices for E-book Production, Storage and Delivery (10—10:30 a.m.). Speakers TBA. Bookseller Best Practices for Profitably Retailing E-books (10:45— 11:15 a.m.) with Steve Potash, OverDrive. Library Best Practices for E-book & Digital Materials Circulation (11:30—noon) with Rick Weingarten, ALA.

10:30 a.m.—noon. BEA Book and Author Tea. Concourse Hall. Admission: $15. Speakers: Jonathan Lethem, The Fortress of Solitude; Cristina García, Monkey Hunting; Dennis Lehane, Shutter Island; Suzan-Lori Parks, Getting Mother's Body; Anita Diamant, Pitching My Tent.