Thomson Corp. subsidiary South-Western has bought the business book publisher Texere for an undisclosed price. Founded in 2000 by Myles Thompson and Martin Liu, Texere has a backlist of about 150 titles in finance, investment, economics, business technology and management and offices in New York and London.
South-Western will keep the Texere name as an imprint, and Thompson has joined South-Western as Texere publisher. "The Texere name is a terrific brand that we plan to exploit," said Bob Lynch, president of South-Western. South-Western has moved Texere's New York offices into its own New York facility and will integrate the London operation into sister company Thomson Learning's office there.
Thompson told PW the acquisition "is a wonderful opportunity for me to strengthen Texere's access to the university and academic markets." In turn, Texere's reputation in the trade should help South-Western increase its penetration of those markets, Lynch said. Texere has been publishing 25 to 28 titles annually, a number that likely won't change in the near term. One of Thompson's first projects is to bring out a second edition of Texere's bestselling title, Fooled by Randomness, and put it through the South-Western sales pipeline, which Thompson believes will dramatically increase sales.
