Ellie Berger, who has been overseeing the day-to-day sales and marketing functions at the Scholastic trade division since the January resignation of Michael Jacobs, has been named senior v-p for the trade unit.
Although she now has the same title Jacobs held before his departure, her responsibilities will be different, a spokesperson said. Berger will focus on the daily activities of the unit as well as being responsible for planning and operations. The company, however, still plans to hire a v-p for sales. Berger, who will work with and report to Barbara Marcus, president of the publishing and distribution group, will continue to serve as publisher of licensed product.
