Publishers had a mixed sales performance in August, according to the AAP's monthly sales estimates. The religious book segment had the strongest month, with sales ahead 42.9%, an increase that put year-to-date sales up 25.4%. The adult hardcover segment also had another good month, with sales up 13.4%, and sales for the first eight months of the year were ahead 17.1%. The children's hardcover segment continues to struggle in a Potter-less year, with sales off 12.8% in August and 34.9% for the first eight months. Sales in higher education rose 1.3% in the important month of August and were up 2.5% for the year-to-date. Elhi sales were off 2.4% in the month as a 5.1% decline in adoption sales more than offset a solid 23.9% increase in supplemental sales.

CATEGORY % CHANGE AUGUST % CHANGE YTD
(Measured in $ sales against same time period, 2003)
Adult Hardcover 13.4 17.1
Adult Paperback -0.2 2.0
Adult Mass Market 6.8 -6.3
Juvenile Hardcover -12.8 -34.9
Juvenile Paperback 33.0 7.6
Audio Books 10.8 -2.3
Electronic Books -6.1 62.0
Religious Books 42.9 25.4
Higher Education 1.3 2.5
Univ. Pr. Hardcover 27.2 11.7
Univ. Pr. Paperback 21.2 8.9
Professional -10.1 0.0
Elhi -2.4 -2.8