Looking to boost backlist sales, Simon & Schuster has promoted B.J. Gabriel to the newly created spot of v-p, sales development, in the company's sales and distribution division. Gabriel has been director of national accounts, a position she will continue to hold until the end of the year.
In her new role, Gabriel will work with publishing, sales, supply chain and S&S customers to identify and capitalize on sales opportunities that arise from S&S backlist. Gabriel will be looking at sales data as well as consumer patterns to decide what to do with various backlist titles.
