Volume 251 Issue 49 12/06/2004
Nelson DeMille's latest bestseller, his lucky 13th,
Night Fall, lands atop the fiction chart after just a week in the stores. Warner launched the book with a 776,000-copy printing and has already gone back for a 25,000-copy second printing, making for 801,000 copies in print. DeMille has events scheduled through February 23 and is being supported with two rounds of TV advertising, print ads and transit ads.
|
New to PW? To set up immediate access, click here.
NOTE: If you had a previous PW subscription, click here to reactivate your immediate access. PW site license members have access to PW’s subscriber-only website content. If working at an office location and you are not "logged in", simply close and relaunch your preferred browser. For off-site access, click here. To find out more about PW’s site license subscription options, please email Mike Popalardo at: mike@nextstepsmarketing.com.
