Holiday sales at the three major bookstore chains hit $2.27 billion in the just-completed holiday season, a gain of 2.8% over Christmas 2003. B&N had the largest increase, 3.9%, but Borders and Books-A-Million could point to the fact that the book segment outperformed most other product lines at their stores.
Chain Holiday Sales, 2003—2004 ($ in million)
| 2003 | 2004 | % CHANGE | |
| Barnes & Noble | $1,050.1 | $1,091.1 | 3.9% |
| Borders Group | 1,046.7 | 1,065.4 | 1.8 |
| Books-A-Million | 111.4 | 114.1 | 2.4 |
| TOTAL | 2,208.2 | 2,270.6 | 2.8 |
