ADAMS/PLATINUM PRESS
Creating WE: Change I-Thinking to WE-Thinking and Build a Healthy, Thriving Organization(May, $24.95) by Judith E. Glaser provides practical advice for companies struggling to communicate and prosper.
Get Them on Your Side: Win Support. Convert Skeptics. Get Results.(May, $19.95) by Samuel B. Bacharach outlines how to assess allies and resisters, build coalitions and negotiate support.
AMACOM
John F. Kennedy on Leadership: The Lessons and Legacy of a President(May, $24) by John A. Barnes analyzes what made Kennedy a unique force, the standard by which future leaders would be judged.
Outsourcing America: What's Behind Our National Crisis and How We Can Reclaim American Jobs(May, $22) by Ron Hira and Anil Hira evaluates the quantity and the impact of outsourcing and what can be done about the jobs lost.
ANDREWS MCMEEL
Hard Sell: The Evolution of a Viagra Salesman(Apr., $14.95) by Jamie Reidy. A former sales rep for Pfizer gives an exposé of the pharmaceutical industry. 40,000 first printing.
BERRETT-KOEHLER
The Art of Business: Make All Your Work a Work of Art(Mar., $19.95) by Stan Davis and David McIntosh maps out an aesthetic strategy for a meaningful and successful life and career.
Finding Our Way: Leadership for an Uncertain Time(Mar., $27.95) by Margaret J. Wheatley. A collection of essays supports the practices of leaders in many different types of organizations, communities and cultures.
BROADMAN & HOLMAN
The Grassfire Effect: How One Small Spark Can Change Your World(June, $14.99) by Steve Elliott shows how to release a surge of ideas to change one's life.
BROADWAY
Conspiracy of Fools: A True Story(Mar., $26) by Kurt Eichenwald. The New York Timesreporter who covered the Enron scandal reveals what went on behind closed doors.
CAMINO BOOKS
COMCASTed: How Ralph and Brian Roberts Took over America's TV, One Deal at a Time(Mar., $24.95) by Joseph N. DiStefano is the unauthorized biography of both an industry and its founders.
CAREER PRESS
Unleashing Leadership: Aligning What People Do Best with What Organizations Need Most(Mar., $24.99) by John Hoover and Angelo Valenti explains how to take advantage of employees' unique talents and abilities.
CHELSEA GREEN
The Company We Keep: Reinventing Small Business to Profit People, Community, and the Earth(May, $24.95) by John Abrams. Small business owner and social entrepreneur Abrams uses the model of the South Mountain Company to teach successful and responsible business practices.
DEARBORN TRADE
Food for Thought: How the Creator of Fuddrucker's, Romano's Macaroni Grill, and Eatzi's Built a $10 Billion Empire One Concept at a Time(May, $22) by Phil Romano, who has launched more than 25 dining concepts, shares his strategies for success. 50,000 first printing.
The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception(May, $20) by Luc de Brabandere. Europe's bestselling author on business innovation lists the keys for unlocking and sustaining creativity in business. 30,000 first printing. Author publicity.
Kidnapped: How Irresponsible Marketers Are Stealing the Minds of Your Children(July, $18.95) by Daniel S. Acuff and Robert H. Reiher offers examples of offending products and programs aimed at children. 60,000 first printing. Author publicity.
DOUBLEDAY
It's All Politics: Winning in a World Where Hard Work and Talent Aren't Enough(Apr., $24.95) by Kathleen Kelly Reardon posits that one's ability to play smart office politics is the single most important factor in getting ahead.
DOUBLEDAY CURRENCY
The Pampered Chef: The Story Behind the Creation of One of Today's Most Beloved Companies(July, $24.95) by Doris Christopher traces how a $3,000 investment turned into a billion-dollar business.
Return on Customer: Creating Maximum Value From Your Scarcest Resource(Apr., $24.95) by Don Peppers and Martha Rogers recommends ways to make customer retention and value part of a company's core competitive advantage.
FREE PRESS
All Your Worth: The Ultimate Lifetime Money Plan(Mar., $24.95) by Elizabeth Warren and Amelia Warren Tyagi identifies five simple keys to lasting financial peace of mind. Advertising. Author publicity.
The One Thing You Need to Know... About Great Managing, Great Leading, and Sustained Individual Success(Mar., $29.95) by Marcus Buckingham. The author of First, Break All the Rulesand Now, Discover Your Strengthscontinues his instruction on art of success. Ad/promo. Author publicity.
GIBBS SMITH
Integrity Works: Strategies for Becoming a Trusted, Respected & Admired Leader(Mar., $18.95) by Adrian Gostick and Dana Telford. In this sequel to The Integrity Advantage,the authors show how to put these principles into action as a leader.
GOTHAM BOOKS
The Running of the Bulls: Inside the Cutthroat Race from Wharton to Wall Street(Aug., $25) by Nicole Ridgway looks at the ultra-competitive job-hunting process as Wharton seniors vie for Wall Street positions.
HARPERBUSINESS
Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth(Mar., $19.95) by Harv Eker outlines the principles and techniques of Eker's personal success seminars. 100,000 first printing. $50,000 ad/promo. Author tour.
Winning(Apr., $27.95) by Jack Welch. The former GE chief executive teaches how to win in business and in life. 750,000 first printing. $50,000 ad/promo. Author tour.
HARVARD BUSINESS SCHOOL PRESS
Many Unhappy Returns: One Man's Quest to Turn Around the Most Unpopular Organization in America(Mar., $26.95) by Charles O. Rossotti introduces the man who revamped the IRS. NPR satellite tour.
MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth(Apr., $26.95) by Rita Gunther McGrath and Ian C. MacMillan identifies five growth areas and outlines 40 market-busting moves. Author publicity.
HAY HOUSE
Yes, You Can Be a Successful Income Investor!: Reading for Yield in Today's Market(Mar., $23.95) by Phil DeMuth shows how fixed-income securities can be a reliable investment with a significant rate of return.
JOSSEY-BASS
A Leader's Guide to Storytelling(Apr., $27.95) by Stephen Denning is a step-by-step guide to using storytelling to advance a company's success.
Nature's Keepers(Apr., $24.95) by Bill Birchard is the story of the Nature Conservancy's growth and success.
MCGRAW HILL
Tough Management: The 7 Ways to Make Tough Decisions Easier, Deliver the Numbers and Grow Business in Good Times and Bad(May, $24.95) by Chuck Martin evaluates what matters in today's demanding workplace.
John Wooden on Leadership(June, $22.95) by John Wooden with Steve Jamison. The legendary coach shares his ideas on how to create leaders and winning organizations.
MIT PRESS
In the Bubble: Designing for a Complex World (Apr., $32.95) by John Thackara advocates a world in which we rely less on stuff and more on people.
Democratizing Innovation(Apr., $29.95) by Eric von Hippel explains user-centered innovation and how it can benefit both users and manufacturers.
MORROW
Freakonomics(May, $29.95) by Steven D. Levitt, professor of economics at the University of Chicago, explains the social/pop-culture world in economic terms. 150,000 first printing.
NATION BOOKS
A Devil's Dictionary of Business...(Apr., $22) by Nicholas von Hoffman takes a funny but cynical look at the business world.
NELSON BUSINESS
25 Ways to Win with People(June, $19.99) by John Maxwell and Les Parrott explains 25 specific activities for building people skills.
Life@Work(Aug., $22.99) by John Maxwell, Stephen Graves and Thomas Addington equips readers with the essential tools for bringing kingdom influence to the workplace.
NORTON/ATLAS
Medici Money: Banking, Metaphysics, and Art in Fifteenth-Century Florence(Apr., $22.95) by Tim Parks traces the lives of the Renaissance's preeminent financiers.
The Silicon Eye: How a Silicon Valley Company Aims to Make All Current Computers, Cameras, and Cell Phones Obsolete(Apr., $22.95) by George Gilder goes behind the scenes at a cutting-edge technology company poised to change the way computers see. 5-city author tour.
PORTFOLIO
All Marketers Are Liars(May, $24.95) by Seth Godin. The author of Purple Cow returns with a book that reinvents marketing—and it's all about storytelling.
Think Big, Act Small: How America's Most Profitable Companies Keep the Startup Spirit Alive(May, $24.95) by Jason Jennings observes how great companies blend the ambitions of a giant with the humility and focus of a start-up.
RIVERHEAD
The Money Book for the Young, Fabulous and Broke(Mar., $23.95) by Suze Orman. This financial guide is aimed at "Generation Debt" and their anxious parents. Advertising. Author tour. TV and radio satellite tours. March 5launch and PBS special.
RODALE
Fun Is Good(May, $23.95) by Mike Veeck and Pete Williams. Maverick marketing-whiz Veeck relies on his simple no-fail formula for business success: make work fun.
SIMON & SCHUSTER
Jim Cramer's Real Money: Sane Investing in an Insane World(Apr., $26) by James J. Cramer. The financial journalist and co-host of CNBC's Kudlow & Cramer
provides a guide to finding winners on Wall Street without risking everything. 125,000 first printing. Ad/promo. 6-city author tour. 40-city radio satellite tour.
S&S/FIRESIDE
The Emotional Intelligence Quickbook: Everything You Need to Know to Put Your EQ to Work(July, $19.95) by Travis Bradberry and Jean Greaves explains emotional intelligence and teaches how to understand, increase and incorporate it into daily life.
TRANSACTION
Financial Security and Personal Wealth(May, $49.95) by Lewis D. Solomon offers new perspectives on how to meet the future costs of social security without bankrupting the next generation or gravely damaging the U.S. economy.
WARNER BUSINESS
House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time(Mar., $24.95) by Martin Kihn exposes the people who are paid huge sums as they promise financial wealth and often produce very little. Ad/promo.
Nice Girls Don't Get Rich: 75 Avoidable Mistakes Women Make with Money(May, $21.95) by Lois P. Frankel teaches women to stop subconscious negative behavior when handling their financial lives. Ad/promo. Radio satellite tour.
WARNER/CENTER STREET
Ethics 101: There's Only One Rule for Making Decisions(May, $9.95) by John C. Maxwell encourages integrity by using the Golden Rule as the standard regardless of religion, culture or circumstance. Ad/promo.
WILEY
Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor(Mar., $24.95) by George H. Ross, Donald Trump's co-star on The Apprentice,reveals the tycoon's investing strategies. Author publicity.
iCon: Steve Jobs, the Greatest Second Act in the History of Business(Apr., $24.95) by Jeffrey S. Young and William L. Simon examines Jobs's remarkable resurgence.
WORKMAN
Copy This!: How a Hyperactive Dyslexic Turned a Bright Idea into One of America's Best Companies(Aug., $24.95) by Paul Orfalea with Ann Marsh. Kinko's founder Orfalea turned the small copy shop into a multinational company—and he wasn't able to read, write or sit still.
ZONDERVAN
Leadership Secrets of Billy Graham(Aug., $24.99) by Harold Myra and Marshall Shelley analyzes 20 key principles of leadership illustrated with examples from Graham's life.
Playing Fair and Winning(May, $19.99) by Gary Peters with Gregg Lewis. Peters shares important lessons he's learned about business and life.
