Category | % Change January |
(Measured in $ sales against same time periods, 2004) Although it is hard to draw meaningful conclusions from one month of figures, January estimates from the AAP show book sales off to a good start. Sales were up in all but three of the 13 segments measured by the association, with many categories posting double-digit gains. Among the hottest segments was children's, where sales rose 59.1% in hardcover and 31.2% in paperback. The elhi segment, which is predicted to have big gains in the year, had a solid start with a 13.3% increase, led by a 24.3% jump in basal sales, which offset a 4.9% decline in supplementary sales. | |
Adult Hardcover | 29.2% |
Adult Paperback | 1.2 |
Adult Mass Market | 25.0 |
Juvenile Hardcover | 59.1 |
Juvenile Paperback | 31.2 |
Audio Books | 25.4 |
Electronic Books | 69.9 |
Religion Books | 3.8 |
Higher Education | -1.8 |
University Press Hardcover | -14.5 |
University Press Paperback | 3.6 |
Total Professional | -0.1 |
Elhi | 13.3 |
Solid Start to 2005
Mar 21, 2005
A version of this article appeared in the 03/21/2005 issue of Publishers Weekly under the headline: