104: Number of previous BEAs (and ABAs)
103: Consecutive appearances at BEAs (and ABAs) by Dr. Ruth
1,200: Number of people attending Rudy Giuliani's opening-night speech at BEA in N.Y.C., 2002
3,500: Number of people attending Bill Clinton's opening-night speech at BEA in Chicago in 2004
? Number of people attending Billy Crystal's opening-night speech at BEA 2005
$4.75: Price of a domestic beer at the Javits Center
$7: Price of a beer at the Algonquin Hotel
12,000: Number of hotel room nights blocked off for BEA-goers
$135—$259: Cost of a night in one of those rooms
$29,250:Cost to rent a 1,000-sq.-ft. booth
$2,000: Cost of a blimp bearing your company's name floating over the booth
31,726: Number of industry professionals at the last New York City BEA, also held at the Javits Center, in 2002
0: Number of people who can define industry professional
