Category Change June % Change YTD
(Measured in $ sales against same time periods, 2004)
At the midway point of 2005, the children's hardcover segment had the largest gain among the print segments measured in the AAP's monthly sales estimates. Sales in the children's hardcover category were up 32.6% in the first half of the year, a figure sure to rise when more of Harry Potter and the Half-Blood Prince sales are counted in July. On the adult side, sales in the trade paperback segment rose 7.9% in the first six months, while hardcover sales rose 2.0%. Mass market sales were down 3.4% in the period. The religious book segment had a strong June, helping to limit the sales decline in the first six months to 2.5%. In all, sales were down in four segments in the first half of the year and up in nine.
Adult Hardcover -29.0% 2.0%
Adult Paperback 8.1 7.9
Adult Mass Market -15.5 -3.4
Children's Hardcover 20.9 32.6
Children's Paperback 37.9 7.8
Audio Books -5.8 14.2
Electronic Books 25.4 36.1
Religious Books 18.9 -2.5
Higher Education 3.2 4.7
Univ. Pr. Hardcover 56.3 -23.9
Univ. Pr. Paperback 53.8 -14.5
Professional 21.3 6.3
Elhi 6.3 5.0