10: Number of years in business
$254 million: Accumulated deficit
$35 million: Net loss in fiscal year ended Jan. 31, 2006 (fiscal 2005)
$195 million: Total revenue in fiscal 2005
$48 million: Media segment revenue, including Alloy Entertainment
37: Number of books packaged by Alloy Entertainment, 2005
16: Number of Alloy books that hit the New York Times bestseller list, 2005
1: Number of feature films released last year (The Sisterhood of the Traveling Pants)
10-24: Target age for books, films produced by Alloy
35 million: Number of individuals in database
$6.1 million: Amount paid in March for Sconex, an online networking community for high school students
65,000: Number of Alloy Out-of-Home media boards located in the U.S.
