Category % Change October % Change YTD
Adult Hard (19)* 29.4% 1.0%
Adult Paper (20) 5.2 13.8
Mass Market (10) 25.0 7.5
Juvenile Hard (14) 4.0 -32.5
Juvenile Paper (15) -9.5 1.0
Audio (15) 47.1 -15.4
Electronic (12) 34.2 26.2
Religious (12) -4.1 -9.5
Higher Ed. (13) -15.9 3.1
Univ. Pr. Hard (36) 6.9 4.2
Univ. Pr. Paper (36) 13.2 6.5
Professional (9) 4.9 2.0
Elhi (9) -25.3 -5.5
(Measured in $ sales against same time periods, 2005)
* Number of reporting companies.
With only a couple of exceptions, October was a good month for most publishing segments measured by AAP. Lack of adoption opportunities resulted in another steep drop in elhi sales in the month with the 25.3% decline in sales the largest among all segments. The religious book category was another segment with a down October; during the month, three more religious houses began reporting figures to AAP, bringing the total to 12. The adult hardcover segment posted a solid October, reflecting in part the large number of titles from top-selling authors that began to ship in the month.