CATEGORY % CHANGE February % CHANGE YTD
(Measured in $ sales against same time periods, 2008)
* Number of reporting companies.
The trade paperback segment, boosted by demand for Eckhart Tolle titles, has enjoyed a solid start to 2008 with sales for the first two months of the year up 34.3%, according to AAP's monthly trade estimates. Sales were off 12.6% in adult hardcover in the two months, and the 17 companies that report their figures in that segment showed a 21.7% jump in returns. In education, textbook basal sales were up 1.5% through February, but sales in the supplemental category were off 5.3%, resulting in a 1% decline in Elhi.
Adult Hard (17)* -26.4% -12.6%
Adult Paper (18) 30.8 34.3
Mass Market (9) 0.4 8.6
Juvenile Hard (13) 8.1 -8.2
Juvenile Paper (14) 7.2 16.1
Audio (12) -5.7 5.6
Electronic (13) 6.7 20.9
Religious (11) -6.8 -3.6
Higher Ed. (11) 133.7 4.5
Univ. Pr. Hard (38) -6.5 -1.7
Univ. Pr. Paper (38) -3.2 -2.1
Professional (9) 17.1 8.3
Elhi (8) 0.1 -1.0