CATEGORY % CHANGE JUNE % CHANGE YTD
(Measured in $ sales against same time periods, 2007)* Number of reporting companies.
Halfway through 2008, sales in eight of the 13 segments tracked by the AAP in its monthly sales report had a decline in revenue. The two electronic categories had very different performances in the six months with 13 e-book publishers reporting that sales rose 43.3%, to $22.2 million, while 13 audiobook publishers reported a decline of 15.5%, to $74.5 million. The religious book segment had the largest decline among the print segments, while trade paperbacks had the biggest gain. In the elhi segment, sales of supplementary materials were off 9.4% in the six-month period, while sales of basal textbooks increased 6.0%.
Adult Hard (17)* 12.2% -6.3%
Adult Paper (18) 5.5 11.5
Mass Market (9) 1.2 -0.9
Juvenile Hard (13) 18.2 -6.6
Juvenile Paper (14) 17.9 6.2
Audio (13) 9.1 -15.5
Electronic (13) 87.4 43.3
Religious (12) -12.9 -11.6
Higher Ed. (10) -7.6 2.4
Univ. Pr. Hard (38) -3.3 -2.5
Univ. Pr. Paper (38) 2.3 -5.5
Professional (9) -11.3 -3.3
Elhi (8) 4.9 3.2