The reorganization of F+W Media’s operating structure into community-based units rather than the old book and magazine divisions is being accompanied by a ramped-up digitization effort that aims to have 3,000 titles digitized and in the company’s new digital content repository by the end of 2009, said CEO David Nussbaum. In addition to books, the repository will include magazine and original Web material. By focusing on communities rather than product, F+W will be better able to “serve all information into a marketplace,” Nussbaum said.
The writing community, for example, includes Writer’s Digest magazine, the Writer’s Digest Books imprint, the Market Book series, writersdigest.com, writersonlineworkshops.com, videos, CDs/DVDs and digital downloads, plus conferences and contests. The new structure will also give F+W “more interaction with each enthusiast group,” Nussbaum said.
| David Nussbaum, Chairman & Chief Executive Officer | |||
| David Blansfield, President | Sara Domville, President | ||
| Keith Phillips, Publisher and Editorial Director, Scuba Diving Community | Bob Rosen, Publisher and Editorial Director, Log Homes Community | Jane Friedman, Publisher and Editorial Director, Writing Community | Steve Shanesy, Publisher and Editorial Director, Woodworking Community |
| Dianne Wheeler, Publisher and Editorial Director, Antiques/Collectibles Communities | Brad Rucks, Group Publisher Outdoor Community | Jamie Markle, Publisher and Editorial Director, Fine Art Community | Karen Cooper, Publisher Adams Media |
| Jeff Pozorski, Group Publisher, Automotive Community | Open Position, Publisher and Editorial Director, Guns & Knives Communities | Teri Mollison, Vice President, Crafts Community | Stephen Bateman, Managing Director and Publisher David & Charles |
| Scott Tapa, Publisher and Editorial Director, Numismatics Community | David Sloan, Group Publisher Design Community | Allison Stacy, Publisher and Editorial Director, Genealogy Community | |
| Dean Listle, Publisher and Editorial Director, Sports/Trade Communities | Guy Gonzalez, Publisher and Editorial Director, Horticulture Community | ||
