CATEGORY % CHANGE May % CHANGE YTD
The adult hardcover segment showed little signs of recovery in May with the 17 publishers who report sales to the AAP showing a 40.7% decline in the month. Sales were better for trade paperback, with sales ahead 12.1%, although the category was still down 19.7% for the five-month period. E-book sales continued to surge in May, with the 13 e-book publishers who participate in the survey reporting a 196.6% sales increase, to $11.5 million. For the first five months of the year, e-book sales jumped 166.7%, to $50.1 million. The elhi segment continued to struggle in May with basal sales off 26.2% and supplementary sales down 15.1%.
(Measured in $ sales against same time periods, 2008) * Number of reporting companies.
Adult Hard (17)* -40.7% -23.7%
Adult Paper (18) 12.1 -19.7
Mass Market (9) -14.8 -11.3
Juvenile Hard (14) 41.1 36.4
Juvenile Paper (14) 1.3 1.8
Audio (14) -22.7 -39.2
Electronic (13) 196.6 166.7
Religious (19) -12.3 -9.7
Higher Ed. (10) 24.0 37.3
Univ. Pr. Hard (38) -0.2 -4.4
Univ. Pr. Paper (38) 14.4 -2.4
Professional (9) 1.1 -6.8
Elhi (8) -23.5 -18.0