AAP September Sales Report

CATEGORY % CHANGE September % CHANGE YTD
(Measured in $ sales against same time periods, 2008)* Number of reporting companies.
With The Lost Symbol and True Compass both hitting stores in September, sales for the 17 hardcover publishers that submit to the AAP had a 74.1% jump in sales in the month, according to the association's monthly sales report. For the first nine months of the year, hardcover sales for the 17 houses were up 2.9%, to $1.04 billion. The adult hardcover segment also benefited from an 18% decline in returns in September. E-book sales continued to skyrocket, increasing 170.7%, to $15.9 million in September and up 176.1%, to $112.2 million, in the year to date for the 13 publishers that report data
Adult Hard (17)* 74.1% 2.9%
Adult Paper (19) -1.7 -8.2
Mass Market (9) 33.3 -0.2
Juvenile Hard (14) -24.3 5.1
Juvenile Paper (14) 8.6 2.5
Audio (21) 2.9 -21.2
Electronic (13) 170.7 176.1
Religious (19) -18.4 -10.6
Higher Ed. (10) 5.8 13.1
Univ. Pr. Hard (37) -3.6 -7.3
Univ. Pr. Paper (37) 5.0 -3.0
Professional (9) -3.7 -4.6
Elhi (8) 1.0 -19.4