Category | % Change Oct. | % Change YTD |
---|---|---|
Adult Hard (14)* | -16.9% | -18.3% |
Adult Paper (17) | -18.2 | -16.8 |
Mass Market (7) | -37.6 | -33.7 |
Juvenile Hard (11) | -7.3 | -10.9 |
Juvenile Paper (10) | -2.4 | -12.9 |
Audio (13) | 0.7 | -10.6 |
Aud. Download (12) | 15.6 | 27.5 |
Electronic (20) | 81.2 | 131.1 |
Religious (22) | 12.4 | 9.0 |
Higher Ed. (8) | 218.9 | -1.2 |
Univ. Pr. Hard (31) | -5.8 | -6.9 |
Univ. Pr. Paper (30) | 16.3 | -3.8 |
Professional (8) | -12.7 | -8.1 |
Elhi (9) | 4.0 | -9.7 |
(Measured in $ sales against same time periods, 2010)
* Number of reporting companies
Sales in the mass market paperback segment took another big fall in October, down 37.6% at the seven houses that reported results to the AAP’s monthly sales report. With two months of 2011 to go, it appears the segment will lose about one-third of the sales it generated in 2010. Sales of e-books rose 81.2% in October, its slowest growth in the year, although the 20 publishers that reported sales added $32.6 million in revenue compared to October 2010. For the year to date, e-book sales were ahead 131.1%, to $807.7 million at the reporting companies. Print trade segments were all down for the month and for the January through October period, although religion book sales were up 12.4% in the month and 9.0% in the year to date.