Volume 259
Issue 35
08/27/2012
PW's weekly look at print book sales based in data from Nielsen BookScan.
Unit Sales of Print Books by Category
| Category | Aug. 21, 2011 | Aug. 19, 2012 | % Chge Week | % Chge YTD |
|---|---|---|---|---|
| Adult Nonfiction | 6,309 | 4,510 | -29% | -16% |
| Adult Fiction | 3,915 | 2,925 | -25 | -14 |
| Juvenile Fiction | 2,824 | 2,371 | -16 | -3 |
| Juvenile Nonfiction | 687 | 650 | -5 | 3 |
Unit Sales of Print Books by Format
| Format | Aug. 21, 2011 | Aug. 19, 2012 | % Chge Week | % Chge YTD |
|---|---|---|---|---|
| Hardcover | 3,084 | 2,409 | -22% | -7% |
| Trade Paperback | 8,679 | 6,590 | -24 | -13 |
| Mass Market Paperback | 1,846 | 1,296 | -30 | -25 |
| Board Books | 284 | 269 | -5 | 0 |
| Audio | 109 | 88 | -19 | -9 |
Category segment excludes "other," which includes audio, maps, calendars, and other miscellaneous categories.
Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).
Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan's U.S. Consumer Market Panel covers approximately 75% of the print book market and continues to grow.
