Unit Sales of Print Books by Channel

Apr. 1, 2012 Mar. 31, 2013 % Chge Week % Chge YTD
Total 10,969* 12,993 18% 8%
Mass Merch./Other 1,765* 3,598 104 65
Retail & Club 9,204 9,395 2 -1

Unit Sales of Print Books via Retail & Club

Category Apr. 1, 2012 Mar. 31, 2013 % Chge Week % Chge YTD
Adult Nonfiction 3,888 4,039 4% -0.5%
Adult Fiction 1,895 1,949 3 1
Juvenile Nonfiction 580 722 24 9
Juvenile Fiction 2,462 2,291 -7 -7
Format Apr. 1, 2012 Mar. 31, 2013 % Chge Week % Chge YTD
Hardcover 2,581 2,459 -5% -3%
Trade Paperback 5,166 5,416 5 0
Mass Market Paperback 945 926 -2 -6
Board Books 237 333 40 10
Audio 95 89 -6 -8

*Excludes wal-mart. Category segment excludes “other,” which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).

Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 80% of the print book market and continues to grow.