Unit Sales of Print Books by Channel

Oct. 28, 2012 Oct. 27, 2013 % Chge Week % Chge YTD
Total 9,339* 10,430 12% 3%
Mass Merch./Other 1,256* 2,035 62 52
Retail & Club 8,083 8,395 4 -4

Unit Sales of Print Books via Retail & Club

Category
Adult Nonfiction 3,504 3,645 4% -0.9%
Adult Fiction 1,886 1,657 -12 -11
Juvenile Nonfiction 484 558 15 5
Juvenile Fiction 1,746 2,079 19 -4
Format
Hardcover 2,366 2,719 15% -3%
Trade Paperback 4,424 4,369 -1 -4
Mass Market Paperback 740 661 -11 -9
Board Books 187 286 53 13

*Excludes wal-mart. Category segment excludes “other,” which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).

Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 80% of the print book market and continues to grow.