Unit sales of print book rose 2% in the week ended Apr. 27, 2014 compared to week 17 of 2013 at outlets that report to Nielsen BookScan. The increase was the fourth week in a row book sales in 2014 surpassed those of the comparable week of 2013 and was the first week where Easter was not a major factor. The mass merchandiser channel had another up week after a slow beginning to the year, with sales rising 4% in week 17 of 2014 compared to the week ended Apr. 28, 2013. Both the juvenile categories had double-digit gains in the week, although no new title had a big impact. Two editions of The Fault in Our Stars were in the first and fifth spots on the fiction list, bookending three Divergent books. With sales of Easter books falling away, two Minecraft titles went one-two in juvenile nonfiction. Adult nonfiction sales slipped by less than 1% in week 17 of 2014 compared to the week ended Apr. 28, 2013 despite a strong first sales week by Smart Money Smart Kids by Dave Ramsey and Rachel Cruze which sold over 75,000 copies at outlets that report to BookScan. The title was published by Ramsey’s Lampo Press division.

Unit Sales of Print Books by Channel

Apr. 28, 2013 Apr. 27, 2014 % Chge Week % Chge YTD
Total 9,681 9,846 2% 0%
Mass Merch./Other 1,691 1,753 4 -3
Retail & Club 7,990 8,093 1 1

Unit Sales of Print Books by Category

Apr. 28, 2013 Apr. 27, 2014 % Chge Week % Chge YTD
Adult Nonfiction 4,005 3,993 -0.5% -1%
Adult Fiction 2,497 2,189 -12 -13
Juvenile Nonfiction 609 703 15 10
Juvenile Fiction 2,143 2,572 20 13

Unit Sales of Print Books by Format

Apr. 28, 2013 Apr. 27, 2014 % Chge Week % Chge YTD
Hardcover 2,522 2,615 4% 2%
Trade Paperback 5,273 5,462 3 0.5
Mass Market Paperback 1,332 1,124 -16 -12
Board Books 312 395 27 15
Audio 88 93 6 8

Source: Nielsen BookScan and Publishers Weekly.

Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 80% of the print book market and continues to grow.