Unit sales of print books rose 1% in the week ended May 17, 2015, compared to the similar week last year, at outlets that report to Nielsen BookScan. The increase ended a two-week skid in which unit sales were down year over year. The adult nonfiction segment had a 5% increase in the week, over the week ended May 18, 2014. The gain came despite no major new hit. The leading debut on the list was Tom Brokaw’s A Lucky Life Interrupted, which sold almost 14,000 copies in its first week of sale, putting it at #6. Sales in the adult fiction segment rose by less than 1% in the week, compared to the similar week in 2014, with little movement among the top sellers. 14th Deadly Sin, by James Patterson and Maxine Paetro, stayed at #1, selling more than 35,000 copies. Units in the juvenile fiction segment dropped 7%, with only one new title cracking the top 50 bestsellers. Theodore Boone, by John Grisham, debuted in fifth place, with 9,700 copies sold. Sales in the juvenile nonfiction category increased 9%, as Minecraft titles continued to do well and the National Geographic Kids Almanac hit the list at #4, selling just over 5,500 copies.
Unit Sales of Print Books by Channel
May 18, 2014 | May 17, 2015 | % Chge Week | % Chge YTD | |
---|---|---|---|---|
Total | 10,174 | 10,271 | 1% | 0% |
Mass Merch./Other | 1,749 | 1,490 | -15 | -9 |
Retail & Club | 8,424 | 8,782 | 4 | 3 |
Unit Sales of Print Books by Category
May 18, 2014 | May 17, 2015 | % Chge Week | % Chge YTD | |
---|---|---|---|---|
Adult Nonfiction | 4,118 | 4,342 | 5% | 3% |
Adult Fiction | 2,348 | 2,361 | 0.5 | 1 |
Juvenile Nonfiction | 716 | 778 | 9 | 8 |
Juvenile Fiction | 2,616 | 2,435 | -7 | -4 |
Unit Sales of Print Books by Format
May 18, 2014 | May 17, 2015 | % Chge Week | % Chge YTD | |
---|---|---|---|---|
Hardcover | 2,713 | 2,784 | 2% | 1% |
Trade Paperback | 5,673 | 5,719 | 0.8 | 2 |
Mass Market Paperback | 1,201 | 1,125 | -6 | -9 |
Board Books | 338 | 389 | 15 | 10 |
Audio | 92 | 79 | -14 | -18 |
Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 80% of the print book market and continues to grow.