Unit sales of print books rose 7% in the week ended May 15, 2016, compared to the similar week in 2015, at outlets that report to Nielsen BookScan. The juvenile nonfiction segment had the biggest gain in the week, with unit sales up 13%. Seuss-isms! A Guide to Life for Those Just Starting Out... and Those Already on Their Way by Dr. Seuss topped the juvenile nonfiction list, with more than 9,000 copies sold. National Geographic Kids Almanac 2017 had the strongest debut, selling more than 3,000 copies in its first week, putting it in fifth place on the category list. Unit sales in adult nonfiction increased 11% in the week over 2015, led by big gains for Hamilton: The Revolution by Lin-Manuel Miranda and Jeremy McCarter, which sold more than 19,000 copies, as the book became widely available again in stores after being out of stock. The 6% gain in unit sales in the juvenile fiction category was helped by authors not necessarily thought of as children’s authors. Our Great Big Backyard by Laura Bush and Jenna Bush Hager sold more than 14,000 copies in its first week, landing it in third place on the juvenile fiction bestsellers list, while John Grisham’s The Scandal debuted in sixth place on the list with almost 10,000 copies sold. Adult fiction unit sales rose 4% in the week, with Jojo Moyes placing three editions of her Me Before You in the second, third, and fourth spots on the adult fiction list. The three books sold a total of approximately 75,000 copies, as the release date for the movie of the same name neared and marketing efforts increased.
Unit Sales of Print Books by Channel
May 17, 2015 | May 15, 2016 | Chge Week | Chge YTD | |
---|---|---|---|---|
Total | 10,782 | 11,005 | 7% | 7% |
Mass Merch./Other | 1,490 | 1,521 | 2% | -3% |
Retail & Club | 8,782 | 9,484 | 8% | 9% |
Unit Sales of Print Books by Category
May 17, 2015 | May 15, 2016 | Chge Week | Chge YTD | |
---|---|---|---|---|
Adult Nonfiction | 4,342 | 4,808 | 11% | 12% |
Adult Fiction | 2,361 | 2,393 | 4% | -0.2% |
Juvenile Nonfiction | 778 | 877 | 13% | 11% |
Juvenile Fiction | 2,435 | 2,593 | 6% | 4% |
Unit Sales of Print Books by Format
May 17, 2015 | May 15, 2016 | Chge Week | Chge YTD | |
---|---|---|---|---|
Hardcover | 2,784 | 2,965 | 6% | 7% |
Trade Paperback | 5,719 | 6,288 | 10% | 9% |
Mass Market Paperback | 1,592 | 1,390 | -13% | -10% |
Board Books | 389 | 442 | 14% | 15% |
Audio | 79 | 67 | -15% | -14% |
*Totals for 2016 include units sold through Family Christian Stores. No sales through Family Christian are included in 2015.