Volume 265
Issue 11
03/12/2018
Welcome to PW’s continuing coverage of the Chinese children's book market. Here, we talk with 15 Chinese publishers about the industry's game plan and priorities, uncover the story behind the import issues, check out the fast-rising pop-science segment, and delve into the workings of the social media marketing channel. All this, plus a quick look at promoting wordless picture books, the goals behind the Key Colours Competition China and IlluSalon, and so much more. Our coverage also includes original titles that these 15 publishers are bringing to the upcoming Bologna Book Fair, which will host China as its Guest of Honor.
Note: This supplement was published with the support of the publishers covered below.
Children's Books in China 2018: A Special Report
The Continuing Story of the Children's Book Market in China
Events Highlighting Chinese Publishers and Content Creators at Bologna
Untangling the Import Issues (and Rumors)
Social Media Marketing: Working the Platform
Survival in China: The Bear Grylls (Middle-Grade) Story
Promoting Wordless Picture Books in China
Joint Ventures in China: The Dos and Don'ts
The Rise of the Pop-Science Segment in China
A Wide-ranging Selection of Original Works from China
Key Colours Competition China: A Unique Model
IlluSalon Nurtures and Promotes Illustrators
Profile of 15 Children's Publishers in Alphabetical Order:
Beijing Baby Cube Children's Brand Management Company
Beijing Bright Culture Development Company
Beijing Dandelion Children's Book House
Beijing Yutian Hanfeng Books Company
China Children's Press & Publication Group
Everafter Books Publishing House
Foreign Language Teaching and Research Press
Guangdong New Century Publishing House
Hunan Juvenile & Children's Publishing House
Xinjiang Juvenile Publishing House
Additional Online Articles:
Flying High with Winnie the Witch Series
Top 10 Children's Books in China
Related Reads from PW:
The Growth of Chinese Children's Books
Children's Books in China 2017 Special Report
Read the whole supplement in the Scribd reader below:
Children's Books in China 2018 by Publishers Weekly on Scribd
