Taylor Swift’s publishing gambit has paid off on the strength of her brand. Published by her own vanity press, Taylor Swift Publishing, and sold only at Target, The Eras Tour Book has sold just over 814,000 copies in its first week on sale, according to Circana BookScan, making it the 7th bestselling book of the year in a short sales week that began with its November 29 publication. The book had a two million copy first printing, per the Wall Street Journal, and appears to still be on sale at Target, suggesting that the retailer has yet to run out of copies despite the big first week.

The decision to self-publish had some drawbacks for Swift, with many fans criticizing the book for a number of errors, some of which were simple proofreading goofs. And the book is ineligible to be listed on BookScan’s weekly sales charts because it is sold by only one retail outlet. Still, The Eras Tour Book would have easily hit #1 on the chart otherwise, with nearly 16 times the sales of the second bestselling book of the week, Jeff Kinney’s latest Diary of a Wimpy Kid book, Hot Mess, which has pushed more than 493,000 copies since it hit shelves on October 22 and over 51,500 last week.

As BookScan pointed out in an email to media partners, Swift’s book sold roughly 2,000 fewer copies than the first volume of Barack Obama’s presidential memoirs, A Promised Land, did in its its first week on sale in 2020, making it the second-highest adult nonfiction release in the service’s history. And it did it via only one sales outlet, and with three fewer days in the week for buying. (Obama’s memoir went on sale on the traditional Tuesday pub date, rather than Friday, as Swift’s did; sales counted for the week by BookScan ran through the end of Saturday, November 30.)

Swift’s own book is the latest in a string of recent books about the artist. Rob Sheffield’s Heartbreak Is the National Anthem: How Taylor Swift Reinvented Pop Music has sold 10,989 copies to date since it was published by the HarperCollins imprint Dey Street Books on November 12. And Taylor Swift: A Little Golden Book has sold nearly 506,000 copies this year and more than 1.1 million since it was published last May, as well as more than 20,000 copies of its “Ultimate Fan Edition” of the book since its November 5 publication.

This article has been updated for clarity.