Is this boom a rebound after the pandemic years?

Women were particularly hard hit by the pandemic, with no time for reading. Now, we’re seeing a fulsome return to our core audience: Christian women who want to learn about the Bible and make their lives better. They are engaging with books again. They are looking for practical life help, and Revell doesn’t just serve one demographic or one line of religious thought.

So, what makes these books “Christian”?

Our authors may not use Bible quotes, but they are all informed by their faith perspective. Our spring list is full of titles that tell a reader, “Here’s something for you.” Our fiction titles aim at two different audiences: we have the very traditional readers who look to fiction to see themselves in the story—those books will have more faith elements, like characters who pray; and we have readers who want to learn something they don’t already know, maybe about a new culture, or maybe even to have their beliefs challenged little. But a Revell book will always end on hope.

What happened to finding hope and spiritual guidance at church?

People are leaving the pews, and that’s not going to change. For a lot of people, it’s because there is a lack of trust. This is the challenge to religion publishers. We have the opportunity to find voices that can be shepherds, that are trustworthy. Readers still need them, and we will help find them.