Fall 2001 Trade Paperbacks: Business & Personal Finance

ADAMS MEDIA
A Beginner’s Guide to Short-Term Trading (Dec., $15.95) by Toni Turner teaches new traders the ups and downs of the stock market.

ALM PUBLISHING
Successfully Going Public: A Legal and Business Guide for New Media Companies (Jan., $29.95) by Robert G. Heim is written for corporate officers and attorneys and details the critical steps of the IPO process. 15,000 first printing. $70,000 ad/promo.

AMACOM
The Busy Woman’s Guide to Financial Freedom (Oct., $17.95) by Vickie L. Bajtelsmit offers a primer on every aspect of financial planning.
The Ultimate Internet Developer’s Sourcebook (Nov., $49.99) by Jessica Keyes is a one-stop reference for Internet/Intranet designers.

ANDREWS MCMEEL
Reprint: The Millionaire Mind (Sept., $16.95) by Thomas J. Stanley. 350,000 first printing.

BELL SPRINGS
Online Operator: Business, Legal and Tax Guide to the Internet (Sept., $18.95) by Bernard Kamoroff. The author of Small Time Operator deals with nuts-and-bolts issues.

BERRETT-KOEHLER
Attracting Perfect Customers: The Power of Strategic Synchronicity (Oct., $17.95) by Stacey Hall and Jan Brogniez defines strategic synchronicity and how to use it.

NICHOLAS BREALEY
Power Up Your Mind: Learn Faster, Work Smarter (Oct., $20) by Bill Lucas suggests activities, tools and exercises designed to use the brain more effectively. 20-city radio satellite tour.

BROADMAN & HOLMAN
Put Your Money Where Your Morals Are: A Guide to Values-Based Investing (Oct., $14.99) by Scott Fehrenbacher suggests a new investing plan for effecting change that supports traditional American values.

CAREER PRESS
The 26-Hour Day (Oct., $17.99) by Vince Panella explains how to gain two to four more productive and enjoyable hours a day.

DEARBORN TRADE
The 8 Biggest Mistakes People Make with Their Finances Before & After Retirement (Nov., $15.95) by Terrence L. Reed explains how to protect retirement funds and safeguard financial security. Author publicity.
Secrets of a Millionaire Landlord: Maximize Profits and Minimize Hassles (Nov., $18.95) by Robert Shemin outlines a system for simplifying the landlord process. Ad/promo. Author publicity.

EARTHSCAN
(dist. by Stylus)
Greening the Corporation: Management Strategy and the Environmental Challenge (Sept.; $29.95, cloth $75) by Peter Thayer Robbins exposes the contradictions of pursuing environmental and social goals while maximizing profit.

ENTREPRENEUR PRESS
Entrepreneur’s Ultimate Start-Up Directory: 1350 Great Business Ideas! (Oct., $22.95) by James Stephenson suggests business ideas for more than 30 industries. Advertising.

HARPERBUSINESS
Reprint: Control Your Destiny or Someone Else Will (Sept., $19.95) by Noel M. Tichy. 100,000 first printing.

HOUGHTON MIFFLIN
Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes (Oct., $14) by Jay Conrad Levinson shows small business owners how to cut through the clutter of new information with simple, powerful ideas. 25,000 first printing. Author tour.

HYPERION
Unleashing the Idea Virus (Oct., $14) by Seth Godin shows how to use the "idea virus" to successfully launch products. 100,000 first printing. Advertising.

KIPLINGER
Switching Careers: Career Changers Tell How—and Why—They Did It, Learn How You Can, Too (Sept., $17.95) by Robert K. Otterberg offers sound advice.

MCGRAW-HILL
Decoding Wall Street (Nov., $16.95) by David Caruso and Robert Powell explains how to decipher bulletins, reports and Wall Street jargon.

MIT PRESS
Utopian Entrepreneur (Sept.; $14.95, cloth $40) by Brenda Laurel. The founder of Purple Moon software explains how to do socially positive work in the context of business.

W.W. NORTON
Selling It: The Incredible Shrinking Package and Other Marvels of Modern Marketing (Oct., $15.95) by Leslie Ware and Consumer Reports editors is a collection of inventive, misleading and absurdly amusing marketing ploys.
Reprint: Book Business: Publishing Past, Present, and Future (Jan., $13.95) by Jason Epstein.

PERSEUS PUBLISHING
The MBA Jungle B-School Survival Guide (Sept., $17) by Jon Housman and MBA Jungle magazine editors offers advice on how to get the most from your MBA.

RANDOM HOUSE
Boss Talk: Top CEOs Share the Ideas That Drive the World’s Most Successful Companies (Jan., $15.95) by the Wall Street Journal editors collects interviews on topics of concern to today’s managers and entrepreneurs.

RIVERHEAD
Reprint: The Courage to Be Rich: Creating a Life of Material and Spiritual Abundance (Jan., $TBA) by Suze Orman.

S&S/TOUCHSTONE
Reprint: Maestro: Greenspan’s Fed and the American Boom (Nov., $14) by Bob Woodward.

SOURCEBOOKS
Take This Job and Love It (Oct., $14.95) by Diane Tracy. The experiences of real people in "impossible" situations show you how to love your job and take control of your career.

SPHINX PUBLISHING
Your Rights When You Owe Too Much (Sept., $16.95) by Gundrun Maria Nickel explains how to face financial indebtedness by understanding your legal rights.

STARBURST
Cheap Talk with the Frugal Friends: Over 600 Tips, Tricks, and Creative Ideas for Saving Money (Sept., $9.99) by Angie Zalewski and Deanna Ricks. Celebrity thrifters Zalewski and Ricks offer the best tricks for stretching the family dollar.

STYLUS PUBLISHING
Making and Managing Online Learning: Everything You Need to Know to Build or Buy Good Online Learning (Jan., $39.95) by John Hartnett gives down-to-earth advice on implementing Web-based training.

TEN SPEED PRESS
What Color Is Your Parachute? 2002: A Practical Manual for Job-Hunters and Career-Changers (Oct.; $16.95, cloth $24.95) by Richard Nelson Bolles has been completely rewritten. 200,000 first printing.

THREE RIVERS PRESS
Order from Chaos: A 6-Step Plan for Organizing Yourself, Your Office, and Your Life (Dec., $13) by Liz Davenport provides a simple system for keeping desks neat and work days flowing smoothly. Author publicity.
Reprint: You’re Fifty—Now What?: Investing for the Second Half of Your Life (Jan., $14) by Charles Schwab.

WARNER
1001 Incredible Things to Do on the Internet (Oct., $14.95) by Ken Leebow shows how to navigate the Internet. Advertising. Author tour.
Maximize Your Money: Using the Internet to Take Charge of Your Financial Life (Jan., $14.95) by Bill Harris takes readers on an interactive tour of personal finance’s electronic highway. Advertising. Author publicity. 25-city radio satellite tour.
Rich Dad’s Retire Young, Retire Rich: How to Get Rich Quickly and Stay Rich Forever! (Jan., $TBA) by Robert T. Kiyosaki offers insight into creating a successful financial plan. Advertising. TV and radio satellite tours.
Reprint: Talking Money: Everything You Need to Know About Your Finances and Your Future (Jan., $TBA) by Jean Chatsky.