Hot Key Books has been revealed as the name for Sarah Odedina’s new children’s publishing company, which will be part of the Bonnier group. The company, which will be based in central London, is an addition to the Bonnier Publishing division, and will focus on children’s fiction books for ages 9+. It plans to publish between 30-50 titles a year, starting from autumn 2012.

Odedina, who was named managing director of Hot Key Books, commenced her new role on September 12. In July she announced that after 14 years she was leaving Bloomsbury, where she was group editor-in-chief of children's fiction, and oversaw publication of the entire Harry Potter series.