Twitter and Publishing: How the Industry is Faring

Last week, PW’s article “The Top Five Twitter Feeds for the Six Largest Publishing Houses” asked publishers to send us data regarding their Twitter feeds, and, on June 6, we ran an initial article featuring a small sampling of imprints on Twitter. While these previous articles were meant to show a basic overview of publishers' presence on Twitter, the table below is meant to be as an inclusive listing of publishers as possible of varying sizes and in a full range of categories. Please note that we’ve only included individual feeds—we haven’t combined numbers from the same publishers though some of the imprint feeds are from the same company.