eReatah, a subscription e-book service that began a public beta in late summer with three tiers of pricing, is revamping and rebranding. The service is relaunching under a new name, Entitle, and has lowered its prices. The service also announced that secured $5.3 million Series A round funding.
eReatah originally offered three subscription plans (starting at 2 books a month for $16.99 and going up to four titles for $33.5). But the eReatah app was a bit glitchy and its prices higher than recently launched subscription e-book competitors like Oyster and Scribd, both of which offer unlimited access at lower prices.
eReatah is now called Entitle and now offers e-books to own rather than access. The revamped service continues to offer a three-tiered pricing/subscription plan. Users can read two books a month for $14.99, three books a month for $21.99 and four books a month $27.99. While prices remain higher than competing subscription services, Entitle users will now own and have permanent access to any books they download, no matter their subscription status. Generally consumers lose access to titles if their subscription has lapsed.
Entitle offers its users access to more than 100,000 titles from more than 1,000 publishers including Workman, RosettaBooks, HarperCollins, Simon & Schuster, , Kensington Books, Sourcebooks, Berrett-Koehler, Houghton Mifflin Harcourt, Open Road Media, and more.
