Writer's Digest, a division of F+W, A Content + eCommerce Company, has partnered with self-publishing service provider BookBaby to launch a new self-publishing division.

Blue Ash Publishing will give authors the "education resources" of the Writer's Digest community, alongside the distribution power of BookBaby's sales network.

Authors who publish with Blue Ash (which takes its name from the Ohio town that houses Writer's Digest's editorial department), will receive 100% of net earnings on all sales, and will retain full ownership of their work.

“Blue Ash Publishing authors are truly getting the best of both worlds in self-publishing,” said BookBaby president Steven Spatz. “It’s a perfect marriage between two leading companies in the self-publishing space, and authors will reap the benefits.”

According to Writer's Digest publisher Phil Sexton, authors have an option of customizable packages, which can include book design, layout, manuscript conversion, ISBN assignment, and a large number of other products and services designed to help them write better and sell more books. The price for the packages range from $420 to $3100.

The imprint doesn't currently fulfill print book orders, but the author can opt for a print run in certain packages, the cost of which is built into the package fees.