Last year, when we asked publishers for their five bestselling e-books over Christmas, we received lists full of frontlist bestsellers, with a handful of backlist hits in the mix. This year, we again approached publishers for the same lists—in most cases sales are only for December 25 and 26, though in some instances sales are for the entire holiday week—and results are similar. While a number of expected bestsellers drew consumers who were given a tablet or e-reader, or a gift card to one of the e-book storefronts, there were also a healthy dose of backlist titles being downloaded.
Four titles from last year’s lists again topped the charts. At St. Martin’s, in 2011, as in 2010, Tatiana de Rosnay’s Sarah’s Key was big in digital. At Penguin, it was Kathryn Stockett’s unstoppable hit The Help that once again topped the chart, likely benefiting from the Oscar buzz swirling around the novel’s film adaptation. (The film The Help hit theaters in August and is just now available on DVD.) For Random House Stieg Larsson still dominated the top five, with The Girl with the Dragon Tattoo and The Girl Who Kicked the Hornet’s Nest both making its list. (Like The Help, the Larsson books may have gotten a boost from Hollywood, as director David Fincher’s adaptation of book one in the Millennium Trilogy was one of the heavily promoted, if slightly underperforming, holiday movies.)
Simon & Schuster received not one but two bumps from Stephen King—the author’s recently released 11/22/63 made the house’s list, as well as his digital short Mile 81, a $2.99 e-book that S&S initially released as a free teaser for 11/22/63 in August. (The digital short went on sale in September.) Hachette’s list contained two books from the Twilight saga—last year Stephenie Meyer was absent from the house’s top five—helped, we assume, by the success of the latest Twilight film, Breaking Dawn, at the box office. Overall, film adaptations currently in theaters spurred e-book sales for a number of houses—note the showing in HMH’s lineup of Jonathan Safran Foer’s Extremely Loud & Incredibly Close, and of Benjamin Mee’s We Bought a Zoo in Perseus’s list. And Hyperion continues to see success from its not-quite-adaptation-or-tie-in novels associated with ABC’s TV show, Castle. (The books are “written” by the show’s title character, a novelist, who is following a sexy female detective as inspiration for a new detective series he is writing. In other words, it’s more meta than tie-in.)
Promotions were also helpful. Two of St. Martin’s top sellers, both of them backlist—Kristin Hannah’s True Colors and Lisa Kleypas’s Smooth Talking Stranger—benefited from a promotion and a low price point. Both e-books were discounted to $2.99 as a push for forthcoming books by their authors.
Perseus Books Group
• We Bought a Zoo by Benjamin Mee
• Skinny Bitch by Rory Freedman and Kim Barnouin
• Belly Laughs by Jenny McCarthy
• Compound Effect by Darren Hardy
• Friday Night Lights by H.G. Bissinger
Random House
• The Girl with the Dragon Tattoo by Stieg Larsson
• The Litigators by John Grisham
• Explosive Eighteen by Janet Evanovich
• Inheritance by Christopher Paolini
• The Girl Who Kicked the Hornet’s Nest by Stieg Larsson
Simon & Schuster
• 11/22/63 by Stephen King
• Steve Jobs by Walter Isaacson
• Mile 81 by Stephen King
• Clockwork Prince by Cassandra Clare
• Dork Diaries 3 by Rachel Renee Russell
St. Martin’s Press
• True Colors by Kristin Hannah
• Smooth Talking Stranger by Lisa Kleypas
• Sarah’s Key by Tatiana de Rosnay
• Destined by P.C. Cast
• Bonnie by Iris Johansen
Houghton Mifflin Harcourt
• Extremely Loud & Incredibly Close by Jonathan Safran Foer
• Life of Pi by Yann Martel
• The Giver by Lois Lowry
• The Prague Cemetery by Umberto Eco
• Throw Them All Out by Peter Schweizer
HarperCollins
• Portrait of a Spy by Daniel Silva
• Pretty Little Liars #10: Ruthless by Sara Shepard
• Through My Eyes by Tim Tebow
• Imperfect Justice by Jeff Ashton and Michael Crichton
• Micro by Michael Crichton
Hachette Book Group
• Kill Alex Cross by James Patterson
• The Best of Me by Nicholas Sparks
• The Drop by Michael Connelly
• Breaking Dawn by Stephenie Meyer
• Twilight by Stephenie Meyer
Hyperion
• Jacqueline Kennedy: Historic Conversations on Life with John F. Kennedy
• Heat Wave by Richard Castle (book 1 in the series)
• Heat Rises by Richard Castle (book 3 in the series)
• Naked Heat by Richard Castle (book 2 in the series)
• The Last Lecture by Randy Pausch
Penguin Group USA
• The Help by Kathryn Stockett
• Red Mist by Patricia Cornwell
• Locked On by Tom Clancy
• The Next Always by Nora Roberts
• V Is for Vengeance by Sue Grafton