Since introducing its first incandescent book light in 1995, Mighty Bright has been the company that helped save relationships, as its tiny lights made it possible for one person to read while another sleeps. Now, with the introduction at BEA of its newest product, Recharge—a sleek silicon rechargeable light—Mighty Bright allows readers to help save the environment.
“If someone’s looking for something, we’ve got the light that’s right for any situation,” says Barbara Burke, company sales manager. Mighty Bright has 11 models of LED book lights ranging in price from $9.99 to $29.99. “We shipped 1.5 million book lights last year,” says Burke.
Aside from its eco-friendly 16-hour rechargeable battery, Recharge features two energy-efficient LEDs for high and low output, a duel flex neck that bends in just about any direction, and a sturdy clip that affixes easily to book pages. And Recharge is the first Mighty Bright light made of matte silicone instead of plastic.
Burke says the company’s portable lights have always been a hit, and she thinks Recharge—with battery replacement not an issue—will make them even more useful. Burke describes letters the company has received from customers who survived hurricanes with their Mighty Brights the only illumination they had for days. “They send pictures of them,” she says.
Mighty Bright lights are sold worldwide in both chain and independent retail stores. “But we’ve always, always, always had a very special spot for the independent bookstores,” says Burke. The company has been selling to the trade through the same independent book rep groups since the mid-1990s and makes a point to support independent booksellers by exhibiting at BookExpo and at the regional trade shows. At the booth (1706), it is offering a baker’s dozen deal: buy 12, get one free.
