New World Library is launching its new Eckhart Tolle Editions imprint at BEA and will be displaying the first two titles: Parenting with Presence: Practices for Raising Conscious, Confident, Caring Kids, by Susan Stiffelman (Apr.) and The Calm Center: Spiritual Reflections and Meditations, by Steve Taylor (May). Finished copies of Taylor’s book will be handed out today at 10 a.m. at the New World Library booth (938).

Tolle, one of the world’s leading spiritual teachers, will identify and develop titles for the line, most of them written by other teachers and authors he has encountered over his past two decades of teaching. Tolle will write the foreword for each title in the imprint, then use his vast social media presence—1.2 million Facebook fans, 345,000 Twitter followers, and 120,000 YouTube subscribers—to promote them.

“Eckhart Tolle has had a phenomenal education and has read a wide range of writings, from ancient Greek philosophers to Christian mystics to modern philosophers and others almost no one has heard of,” says Marc Allen, New World Library publisher. “He feels that there are many works that have great merit and great teachings for our time, are filled with awareness, spirituality, and awakening. These are the books he wants to publish.”