After cultivating an online audience of foodies with its trusted dining and nightlife recommendations, Vox Media’s Eater will bring the best bits of its online dining and nightlife recommendations to a new series of cookbooks and city guides in partnership with art and illustrated books publisher Abrams.
With Eater’s emphasis on food that looks and tastes good, the brands visually-appealing recipes will make for "a dream" partnership at Abrams, said senior v-p and publisher Michael Sand in a statement. “We know it will result in spectacular, must-have cookbooks, and chic, timely city guides that will appeal to food lovers everywhere.”
For Eater, the partnership with Abrams is an opportunity to bring its trusted point of view on all things food and fun to a wider audience. “We hear time and time again how often people rely on us for restaurant recommendations, and that we're the first place they go when planning a trip,” Eater editor-in-chief Stephanie Wu told PW. “Eater has a history of authority in the food and travel spaces, and we felt it was time to document this expertise in a different way.”
Slated for 2023, the first Eater-branded title released by Abrams will be a cookbook that includes restaurant recipes by Eater restaurant editor Hillary Dixler Canavan, with New York City and Los Angeles guide books planned for 2024. Wu explained that the Eater-branded books will be written by Eater staffers and contributors to capture the website's signature voice and tone that its most loyal readers have come to know.
“Our insightful, authoritative, service-driven, and most of all, fun approach to restaurants is what will shine through in our books,” said Wu. “We believe the Eater brand translates naturally to books you'd want to buy and gift.” Additionally, books will include QR codes to direct readers to Eater’s most up-to-date travel, shopping and dining maps online. “So readers will have the timeless and the buzzworthy places at their fingertips at all times,” said Wu.
She added, “We know all too well what it's like to plan our travels through the lens of food. We know that our readers want to know what's classic and beloved in various cities, and that's what we'll give them in our books.”
