Bruce Springsteen's memoir, Born to Run, sold more than 117,000 print copies in its first week on sale, according to Nielsen BookScan, which covers about 85% of print sales. The performance makes the book the top selling title for the week ended October 2, 2016 at outlets that report to BookScan.
Sales, unsurprisingly, were strongest in and around Springsteen’s home state of New Jersey.
Released by Simon & Schuster on September 27, Born to Run sold over 25,000 copies in the New York City area, and another 9,000 copies in Philadelphia. Regionally, consumers in the Middle Atlantic and Northeast accounted for 43% of the book's sales.
Born to Run, which received generally positive reviews, was the second major celebrity book published by S&S in recent weeks. In August, the house released Amy Schumer’s The Girl with the Lower Back Tattoo, which, according to BookScan, sold 40,000 print copies in its first week on sale. Schumer's essay collection has sold more than 150,000 copies since its release.
