Hachette has joined TikTok Shop. The group will offer "a specially curated selection" of some of the titles have been most popular with the online community, among them Honey & Spice by Bolu Babalola (Headline), named Book of the Year at the August TikTok Book Awards, as well as titles by Alex Michaelides, Alice Oseman and Beth O'Leary.
Online retailer Books2Door, which launched on TikTok Shop earlier this year, partly attributes a 15% increase in sales of its YA and fiction titles to its presence on the platform. Its offers include a limited edition BookTok Box, containing a selection of titles at discounted prices.
The #BookTok hashtag at TikTok has grown more than 160% in the past year.
Megan Smith, non-trade sales director at Hachette, said: "We've seen first-hand the impact that TikTok has had on the publishing industry, helping readers discover our authors and the incredible stories they have to tell. At Hachette UK, we are obsessed with making it easy for all readers to access our books and we have a wealth of amazing stories we can't wait to share with the BookTok community."
Patrick Nommensen, TikTok Shop senior director of e-commerce, said: "We're delighted that Hachette UK has chosen TikTok Shop to bring thousands of their inspiring titles to this growing community, making it even easier for book lovers to buy the latest recommendations all in one place. As a platform, we want to help everyone in the books and publishing world reach new audiences to deliver long-term success for the industry."
This article first appeared in the U.K. newsletter BookBrunch.
