AAP April Sales Report
| CATEGORY | % CHANGE April | % CHANGE YTD |
|---|---|---|
| Adult Hard (14)* | -22.7% | -18.9% |
| Adult Paper (16) | -25.4 | -18.7 |
| Mass Market (7) | -41.6 | -27.7 |
| Juvenile Hard (11) | 1.5 | -4.5 |
| Juvenile Paper (10) | -7.2 | -19.8 |
| Total Print Trade | -21.9 | -18.7 |
| Electronic (14) | 157.5 | 162.9 |
| Total Print/E-book | -10.1 | -4.0 |
| Audio (14) | -21.6 | -17.9 |
| Aud. Download (12) | 22.3 | 12.1 |
| Religious (21) | 2.5 | 12.0 |
| Higher Ed. (12) | -28.3 | -11.6 |
| Univ. Pr. Hard (31) | -19.1 | -7.4 |
| Univ. Pr. Paper (31) | 10.8 | 1.1 |
| Professional (8) | -7.0 | -4.7 |
| Elhi (9) | -16.9 | -9.6 |
(Measured in $ sales against same time periods, 2010)
* Number of reporting companies Hurt by Borders's going-out-of-business events, sales in the adult trade segments had steep declines in April, according to monthly estimates from the AAP. The children's segments fared better, but print sales of trade titles from the houses that report to the AAP fell 21.9% in the month, to $313.8 million. The 157.5% gain in e-book sales in April, to $72.8 million from 14 publishers, was not enough to offset print declines, and combined print trade and e-book sales fell 10.1% in the four-month period. For the first four months of 2011, e-book sales were up 162.9%, to $312.9 million, but print trade sales fell 18.7% in the period and combined print and e-book sales were down 4.0% for the January–April period. In addition to e-books, the only publishing segments posting gains in the first four months were religion, digital audio, and university press paperback.
