Sales in the children’s/young adult category fell 32.1% in February 2015 compared to last February, according to figures released by the AAP as part of its StatShot program. In the segment, sales fell by double-digits in all formats with the biggest decline coming in e-book sales which dropped 46.5%. For the first two months of 2015, adult book sales were down 7.5% and sales of children’s/young adult titles were off 15.5%. Results are based on sales from 1,210 publishers who supply data to AAP’s StatShot program.
| Category | February change | YTD |
|---|---|---|
| Adult Hard | -23.6% | -4.9% |
| Adult Paper | 12.8% | 14.4% |
| Mass Market | -31.2% | -20.9% |
| Physical Audio | 70.7% | 20.8% |
| Audio Download | 50.1% | 36.9% |
| Adult E-book | -8.7% | -5.6% |
| Children’s/YA | -32.1% | -15.5% |
| Religious Presses | -10.4% | -2.4% |
| Professional | 19.6% | 21.4% |
| K–12 Materials | 11.2% | -8.3% |
| Higher Ed. | -27.7% | -19.4% |
| University Presses | 3.9% | -5.8% |
(Comparisons of $ sales against same periods in 2014)
