Salem Communications Corp. has acquired the assets of Eagle Publishing, including Regnery Publishing, HumanEvents.com, and Redstate.com, as well as sister companies Eagle Financial Publications and Eagle Wellness.
Edward G. Atsinger III, president and CEO of Salem, says the purchase will create one of the country’s most powerful conservative media companies. The addition of Eagle “fits with our strategy of integrating traditional media and new media assets all serving the same target audience,” says Atsinger. “The opportunity we like most about this acquisition is that each of Eagle’s businesses matches up so well with Salem’s extensive media platform. With 102 radio stations and a dozen major national Web sites all targeting the conservative community, this provides a perfect marketing platform to promote Eagle’s products to a wider audience. ”
Marji Ross, president and publisher of Regnery, says the book publisher is looking forward to an even closer relationship with Salem. “We will continue to place authors on many of Salem’s local radio stations, as well as its nationally-syndicated shows -- many of which have been key media outlets for our books in the past -- and to work with their online media platforms to promote our books,” Ross says. Regnery will report to David A.R. Evans, president, new business development, interactive & publishing at Salem Communications.
Reports about a possible Salem purchase of Eagle first surfaced in December as Eagle founder Tom Phillips moved into retirement. Terms of the deal were not disclosed.