Random House has launched a new marketing site dedicated to books and movies, www.wordandfilm.com. The site, which comes out of the publisher's digital initiatives division is, as the group's director Sheila O'Shea put it, something that "celebrates the intersection of books, movies, and television." To that end, wordandfilm.com is slightly more nebulous about the crossover between print and screen in its content, featuring everything from sneak peeks at Hollywood adaptations to straight-up interviews with actors who've appeared in adaptations.
In a release about the site, Random House said it "gives the moviegoer (and book lover) inside information...and industry background on films, writers, and what's in the pipeline." The content is provided by a mix of RH staffers, celebrities, and journalists, and it pulls from a mix of original pieces and timely use of existing content from RH books. Currently on the site, for example, there are celebrity interviews by entertainment reporter Christine Spines, the preface Lorretta Lynn wrote for the Vintage edition of her autobiography The Coal Miner's Daughter (which is also the name of the 1980 biopic of the country star), and a greatest-hits type list of books and movies by screenwriter-author Nora Ephron (whose new book, Remember Nothing: And Other Refelctions, was recently published by Knopf).
All the stories circle back to RH titles in some fashion--Spines's interview with actor Andrew Garfield is followed by links to the original books that inspired some of the film and TV adapration he's been in, such as Kashuo Ishiguro's Never Let Me Go--and there are various links (on jacket images and elsewhere) that direct users back to RH's site, where consumers can buy the book direct.
