The Ingram Content Group has shifted the responsibilities of two of its senior executives: Kent Freeman and Pep Carrera.

Freeman, a 33-year Ingram veteran, is leaving his post as chief operating officer of the company’s VitalSource Technologies unit to move into a newly created role as chief strategy and development officer. He is being replaced at VitalSource by Carrera, who has been Ingram chief information officer.

Ingram president Shawn Morin explained the change by noting that the company believes VitalSource is poised for fast growth. “Pep’s backgrounds in product management and engineering, combined with his leadership style and innate curiosity, are the right mix to lead this fast growing part of Ingram," Morrin said. VitalSource distributes more than 500,000 books from over 750 educational publishers.

Carrera joined Ingram in 2012 as chief information officer. In his new role he will relocate to VitalSource’s Raleigh, N.C., offices to oversee the companies worldwide operations. (Ingram also has offices in Boston and the U.K.)

Freeman, in his new role, will, the company said, "be supporting Ingram’s continued transformation and leading the delivery, management and incubation of Ingram’s future successful strategic partnerships and products.”