Social publisher Scribd this week announced the start of a yearlong global literacy campaign that will feature an array of celebrity reading lists, and will encourage Scribd users to share their own lists and to donate to global literacy efforts, including the construction of libraries in India. The program, Read For A Cause, kicked off on Monday with a list from Deepak Chopra and will feature a new list every week. Monday, November 22, will feature a list from celebrity chef Eric Ripert.
Other celebrity readers include Twitter sensation turned bestselling author Justin Halpern, who will contribute a list appropriately entitled Sh*tMy Dad Reads; Craigslist founder Craig Newmark; Lee Child, bestselling author of Jack Reacher book series; and Craig Silverstein, director of technology at Google. Readers can access the celebrities’ reading list for free on www.scribd.com/readforacause, and can “readcast” the collections, create their own, or donate directly to Room to Read, the global non-profit that builds physical reading centers for children in communities all over the world.
