After a dozen years with Kalmbach Publishing Co. in Waukesha, Wisc., The Writer magazine will return to Boston, where it has been acquired by Madavor Media. The 125-year-old magazine, one of the oldest continuously published magazines in the U.S., was originally founded in Boston by two Boston Globe reporters, William H. Hills and Robert Luce, in 1887. More recently Sylvia and A.S. Burack kept the magazine going in Boston before selling it to Kalmbach in 2000.
Late last month Kalmbach announced that The Writer would go on hiatus after the October 2012 issue until a buyer could be found. Fortunately the wait hasn't been long. In addition, to The Writer, Madavor acquired BirdWatching. “We are excited to include these brands in our lineup and to find innovative ways to expand them in new markets,” said v-p, group publisher Susan Fitzgerald, “We will continue to deliver the quality and authoritative content readers and advertisers expect.” She is committed to keeping the print edition of the magazine, and Madavor is retaining both Jeff Reich and Elfriede Abbe from Kalmbach as consultants. It will also follow through with a book of The Best of the Writer, to be published by year's end.
