Bret Baier‘s book about the challenges his family faced caring for his son, who was born with congenital heart defects, Special Heart: A Journey of Faith, Hope, Courage, and Love, rose from 504,703 on Amazon's bestseller list to 143 on Tuesday afternoon, a 352,839% increase.
Baier, a Fox News anchor, stopped by Today on June 3, the book's publication date, with his wife and son. He also appeared on CSPAN over the weekend, and the O'Reilly Factor on June 2. Baier is donating profits of the book to various non-profit pediatric heart causes.
